Too Long; Didn't Read
In 2020, Sheets & Giggles was one of six small businesses recognized by Amazon for meeting customer needs during the pandemic. CEO Colin McIntosh wanted to make $3000 a month, "so I could pay my rent, eat pasta, tell everybody else to \*bleep\* off, and be totally independent” McIntosh’s one recommendation to fellow entrepreneurs is to revisit their initial goals throughout their careers. The underlying definition of success will cut through the noise and hype, and can form the enduring identity of your company.