Bringing Your Logo to Life: Immersive AR Branding Experiences
Too Long; Didn't Read
In the past few years, AR has garnered more interest and attention than ever. From the first enhanced reality print ads (from BMW in 2008) to virtual product testing (think Ikea and Wayfair), AR is enhancing the process of branding on every conceivable level. For AR-enhanced branding, I advocate a “ground to sky’ approach.