Too Long; Didn't Read
Metaverse is a virtual space where people could socialise, work, and play in a totally different environment. Mark Zuckerberg founder of Meta was found to be playing ping pong and socializing in the Metaverse environment. Big brands are venturing into Metaverse because it allows them to create a different experience for their customers. Embracing the potential of augmented reality and virtual reality to create brand awareness is the rising trend in digital marketing. There are massive hidden benefits for organizations with this underlying technology.