The Diners Club — then AmEx — spurred widespread acceptance of the credit card. Could a similar model trigger mass adoption of cryptocurrency? said . “‘Someday…” Frank McNamara A bold statement at the time. Until 1950, no other company had successfully issued a credit card accepted at more than one merchant. “Restaurants all over New York will honor this card.” But in a matter of a few years, the Diners Club took the idea of a common courtesy card and turned it into an . industry of its own Not long after, credit cards became ubiquitous. Immediate Popularity The Diners Club card was an innovation. It significantly improved upon previous cards and, as the first multi-purpose charge card, it paved the way to mass adoption. This unique product managed to gain widespread acceptance, not only among merchants but among consumers as well — here’s how. Merchants The Diners Club assured that “cardholders would spend more than non-cardholders,” rendering the 7% charge on each transaction a relatively small price to pay. Consumers The Diners Club promised convenience to cardholders — just one monthly bill for all your dining expenses! — as much as a status symbol. The card struck the balance. perfect And competitors quickly caught wind of its success. It wasn’t long before American Express launched its first credit card in 1958 — eventually leading to its own status symbol, . the Black Card These days, most consumers prefer smartphones to plastic (one study revealed with a card and a smartphone had made at least one mobile payment in the past 12 months). 75% of consumers However, thanks to their seamless simplicity and unerring convenience, everyone still uses their credit card to make purchases online. Now, imagine if you could embed the into the — could this be the step-change that finally paves the way to mass adoption of cryptocurrency? strengths of the credit card infrastructure of the blockchain Strong Foundations Cryptocurrency has been around for a decade. But the concept of a decentralized currency is still more idea than reality. public In truth, most of the innovation is . on the business side In February, became the first U.S. bank to successfully test a digital coin representing a fiat currency. JPM Coin uses blockchain technology to enable the instantaneous transfer of payments between institutional accounts. JP Morgan Yet, while the coin only serves the banking sector, the large-scale transactions it supports are a notable leap. And the fact that banks are open to the solution suggests other industries will soon enter the arena. Now, it’s the turn of the institutions. of assets under management. The firm recently opened a division that will help institutional investors get involved in cryptocurrency which, if followed by the passing of a , could see an influx of capital that will skyrocket commercial demand for cryptocurrency. Fidelity Investments has $2.45 trillion Bitcoin ETF These moves alone give the market legitimacy, but public utility still lacks. Path To Acceptance It’s real-world use cases that will drive public adoption. is on its way to accepting Bitcoin, the first retail outlet to do so. And so it’s not unrealistic to say that in three-to-five years — Bitcoin payments in shops, hotels, and restaurants could be commonplace. Starbucks seems to agree. Samsung The smartphone manufacturer has recognized the trend in mobile payments and crypto, building a crypto wallet into its new Galaxy S10: the first major smartphone maker to offer such a feature. In light of , we could soon have two-billion-plus users freely transacting in cryptocurrency via their smartphones, barely realizing they’re even using crypto — which is a good thing. Facebook’s ongoing exploration of the market As a problem still exists. One of the users still face a host of hurdles when using cryptocurrencies — multiple steps, exchanges, and conversions. While a series of smaller obstacles — like and — are a further deterrent. greatest barriers to entry into cryptocurrency is ease of use: learning how to use a platform performing identity verification There’s also the added risk of losing funds through human error, or a hack. And no-one has figured out how to in the way that Diners Card, then AmEx, did. create value for both businesses and consumers These are precisely the obstacles that ‘Black Card on the Blockchain’ creator Elitium is trying to overcome. Mass Adoption of Cryptocurrency Elitium is with a smartphone application that will soon put the luxury lifestyle within reach of anyone, anywhere. Using artificial intelligence, smart contracts, and cryptocurrency — Elitium could change the very . transforming the world of luxury meaning of luxury However, Elitium’s ambition stretches beyond building the world’s leading luxury lifestyle network. The mission is to . spur the mass adoption of cryptocurrency As a first step, Elitium is developing a mechanism known as the : a tool to ‘ .’ Online ATM quickly and securely convert fiat currency into EUM, and vice-versa An Online ATM to help both users and partners transact in EUM — without having to overcome the usual obstacles of ID verification and currency conversion. Its goal is to simplify transactions between any two currencies. Real-world Use Case Say, a wants to purchase a watch from an customer in Japan Elitium partner in the USA. The customer selects the product and confirms the purchase The online ATM converts the customer’s JPY into EUM The seller receives EUM that’s immediately converted into USD Both sides have experienced a seamless cross-currency transaction Better still, the Online ATM will enable interaction with the network’s smart contracts, and so any user can benefit from both the security and anonymity of the Elitium platform — without ever realizing they are transacting in crypto. The benefits don’t end there. Thanks to a staking mechanism within its ecosystem, . And so partners within the network can expect to become the around the world, Elitium transaction fees will be lower relative to traditional payment providers preferred vendor of consumers increasing their turnover. The Online ATM offers a hassle-free conversion mechanism that makes it for — providing the value-adding instrument that has been missing from crypto, until now. easy and convenient consumers to access a boundless global luxury ecosystem Market Growth The Online ATM could be a pivotal feature for cryptocurrencies. It could lower the barrier to entry into the ecosystem; increasing the potential userbase of not only the Elitium platform in particular — but of cryptocurrencies in general. It empowers any customer, anywhere, to use the blockchain to create their own luxury lifestyle. And once part of the network, the user can then enjoy the full benefits of a feature-rich, blockchain-enabled mobile payments gateway. Be it in: Swiping your mobile for NFC-compatible payments Requesting a gift from your lifestyle concierge Securing transactions with proprietary tokenized insurance Or simply redeeming a to treat a loved one. rewards balance of EUM-X Elitium is the perfect showcase of how the traditional credit card model can be enhanced by the blockchain. In adding , Elitium can include discounts, offers, and tailor-made experiences within a single smartphone app— . membership to significantly improve upon existing offerings Once in the public domain, this black-card-esque service could be the innovation that triggers the mass adoption of cryptocurrency. Cue a — for all. luxury lifestyle Disclaimer: I am an official ambassador of Elitium and write stories to cover the project’s progress.
