Too Long; Didn't Read
In 2011, we generated more than 2.5 billion gigabytes of data per day. Big data analytics is an advanced technique used to analyze voluminous and diverse data sets to reveal underlying patterns and trends and identify correlations between different variables. The genesis of big data analytics lies way back in the 17th century, when John Grant used enormous data to study the bubonic plague. While companies use analytics to analyze consumer behavior and market trends, governments use it to make policies and enhance the effectiveness of administration.