Too Long; Didn't Read
Different bidding strategies have different advantages, and choosing the right one is absolutely imperative to get the best results possible from your advertising campaigns. Google introduced one of the most impactful things they possibly could: automated (or smart) bidding strategies. Google defines these “smart bidding strategies” as “automated bidding takes the heavy lifting and guesswork out of setting bids to meet your performance goals’ But how do these strategies actually work? And when should you use each of them?