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Price Optimization Models help you study how price changes affect demand. Deciding the optimal prices for your products is not an easy task. You have to consider market conditions, demand for the product, customer preferences, your competitor pricing strategies, seasonal changes in demand, and so many other elements. There are many price-optimization solutions in the market that automate this complex process. These systems constantly monitor various details, and keep adjusting your prices in response to external changes. They combine this data with your internal model, your inventory, your business model, their buying patterns etc. They come up with optimal prices.