Hey folks! Congrats on scaling your team and growing your efforts! In our previous article, we covered the process of hiring salespeople—what steps to take and what questions to ask along the way. But now, we’re going to talk about how to scale that funnel! Specifically, how to scale the process of bringing awesome people onto your team. That’s the focus today, alright? We’re going to dive into the tools. Tools that will allow you to follow the same funnel but spend less time on manual tasks. Here’s a quick overview of the tools we’ll cover: Here’s a quick overview of the tools we’ll cover: Tools for research
Tools for sourcing candidates
Tools for finding their contact info (only the public kind, don’t worry—we’re staying on the right side of the law here)
Tools for sending email/LinkedIn sequences automatically Tools for research Tools for sourcing candidates Tools for finding their contact info (only the public kind, don’t worry—we’re staying on the right side of the law here) Tools for sending email/LinkedIn sequences automatically bonus in the end: A tool for automatically generating custom emails bonus in the end: A tool for automatically generating custom emails And that’s pretty much it! These tools will help you build a hiring system, not just make a random hire once in a while. Let’s get started! Tools for research Tools for research Step 0 is knowing what tools to use to properly research the talent pool, salaries, product market, and more. For researching the talent pool, I use LinkedIn Talent Insights. It provides a clear understanding of geographical markets, showing where the talent you need is located, which companies they’re working for, and what those companies are doing right now. It also helps you see what kind of education people have. LinkedIn Talent Insights. Once you’ve identified locations, companies, and the demand levels, you can dig deeper into researching salaries for the required position, location, and company. Keep in mind, the higher the demand, the more prepared you should be to offer a salary above the range you see. For salary research, I use Indeed Career, Glassdoor or Salary.com. These platforms show salary ranges based on title, location, and company. Indeed Career, Glassdoor or Salary.com. Keep in mind that LinkedIn Talent Insights is a paid subscription. It comes as part of a bundle with the LinkedIn Recruiter subscription. So, if you're ready to go full pro mode, I recommend purchasing it as a bundle, since we’ll also be using LinkedIn Recruiter for sourcing candidates. Keep in mind that LinkedIn Talent Insights is a paid subscription. It comes as part of a bundle with the LinkedIn Recruiter subscription. So, if you're ready to go full pro mode, I recommend purchasing it as a bundle, since we’ll also be using LinkedIn Recruiter for sourcing candidates. LinkedIn Talent Insights LinkedIn Recruiter Tools for Sourcing Candidates Tools for Sourcing Candidates Once you know the location of your candidates, the companies they’re likely working for, and the approximate salary ranges, it's time to build a proper pipeline of matching talent. I use several tools for this, depending on how niche the candidates are. Here are the classic tools that will fit in 8 out of 10 situations: Sales Navigator
LinkedIn Recruiter Sales Navigator Sales Navigator LinkedIn Recruiter LinkedIn Recruiter For sourcing candidates, there are also tools that are primarily made for salespeople, but they’re incredibly useful for recruiting as well: Apollo
Snov.io
Clay Apollo Apollo Snov.io Snov.io Clay Clay All of these tools let you set filters for titles (or functions), location, years of experience, current or past companies, and hundreds of other settings. But the most important ones are location, function, and experience level. Tools for Finding Candidate’s Contact Info Tools for Finding Candidate’s Contact Info Now we get into more specific tools. We’ll be using "sales tools" rather than general recruitment tools. As mentioned, Apollo , Clay and Snov.io are originally sales tools. The bonus with both is that, in addition to building a pipeline, you can automatically scrape public contact details, like a candidate's work email. So, by using both of these tools, you can effectively build a database of candidates. If you’re using LinkedIn Sales Navigator or LinkedIn Recruiter, you’ll most likely only get the candidate’s LinkedIn profile link. To get their email, you can use the SalesQL extension. This tool scrapes data from the LinkedIn profile and provides all available public contact details. LinkedIn Sales Navigator LinkedIn Recruiter SalesQL extension SalesQL is free for up to 100 contacts per month, which is usually enough for most recruiting needs SalesQL is free for up to 100 contacts per month, which is usually enough for most recruiting needs Tools for Sending Email/LinkedIn Sequences Automatically Tools for Sending Email/LinkedIn Sequences Automatically Lemlist – Sends sequences via both email and LinkedIn


Apollo – Email sequences


Clay – Email sequences Lemlist – Sends sequences via both email and LinkedIn Lemlist – Sends sequences via both email and LinkedIn Lemlist and Apollo – Email sequences Apollo – Email sequences Apollo Clay – Email sequences Clay – Email sequences Clay Lemlist is one of my favorite tools right now because it offers A/B testing for your emails. This allows you to track which pitches your candidates are responding to and adjust your emails accordingly. Plus, you can run multi-channel outreach, meaning you can reach out via both LinkedIn and email within the same tool. It's a great way to optimize your outreach strategy! Lemlist is one of my favorite tools right now because it offers A/B testing for your emails. This allows you to track which pitches your candidates are responding to and adjust your emails accordingly. Plus, you can run multi-channel outreach, meaning you can reach out via both LinkedIn and email within the same tool. It's a great way to optimize your outreach strategy! Lemlist Okay, Here’s the Cherry on Top! Okay, Here’s the Cherry on Top! How to Automatically Personalize Your Email How to Automatically Personalize Your Email I know you’re aware that OpenAI exists, but hear me out—what if there was a platform that combined all the tools I mentioned earlier in one place? A platform that could automatically source people with the right experience, find their contact details, personalize emails via ChatGPT, and send sequences? That tool doesn’t exist yet, but you can create one for yourself, just like I did. I used Airtable and integrated all of it into one space. Airtable Here’s how it looks: Here’s how it looks: Basically, you can connect all those tools (some of them via Zapier) to Airtable and automate everything with just one click. Zapier Airtable Conclusion Conclusion I hope this helped broaden your hiring horizons and gave you some fresh ideas on tools that will make scaling your hiring efforts easier—and a lot more fun than dealing with manual work! PS: None of these tools were sponsored—this is just a genuine recommendation. PS: PS: None of these tools were sponsored—this is just a genuine recommendation.

This story contains new, firsthand information uncovered by the writer.

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