Automate Hiring, Build Effective Funnels, And Go for Top Talent With This Guide

Hey folks! Congrats on scaling your team and growing your efforts! In our previous article, we covered the process of hiring salespeople—what steps to take and what questions to ask along the way. But now, we’re going to talk about how to scale that funnel! Specifically, how to scale the process of bringing awesome people onto your team. That’s the focus today, alright?

We’re going to dive into the tools. Tools that will allow you to follow the same funnel but spend less time on manual tasks.

Here’s a quick overview of the tools we’ll cover:

• Tools for research
• Tools for sourcing candidates
• Tools for finding their contact info (only the public kind, don’t worry—we’re staying on the right side of the law here)
• Tools for sending email/LinkedIn sequences automatically

bonus in the end: A tool for automatically generating custom emails

And that’s pretty much it! These tools will help you build a hiring system, not just make a random hire once in a while. Let’s get started!

Tools for research

Step 0 is knowing what tools to use to properly research the talent pool, salaries, product market, and more. For researching the talent pool, I use LinkedIn Talent Insights. It provides a clear understanding of geographical markets, showing where the talent you need is located, which companies they’re working for, and what those companies are doing right now. It also helps you see what kind of education people have.

Once you’ve identified locations, companies, and the demand levels, you can dig deeper into researching salaries for the required position, location, and company. Keep in mind, the higher the demand, the more prepared you should be to offer a salary above the range you see.

For salary research, I use Indeed Career, Glassdoor or Salary.com. These platforms show salary ranges based on title, location, and company.

Tools for Sourcing Candidates

Once you know the location of your candidates, the companies they’re likely working for, and the approximate salary ranges, it's time to build a proper pipeline of matching talent. I use several tools for this, depending on how niche the candidates are.

Here are the classic tools that will fit in 8 out of 10 situations:

• Sales Navigator
• LinkedIn Recruiter

For sourcing candidates, there are also tools that are primarily made for salespeople, but they’re incredibly useful for recruiting as well:

• Apollo
• Snov.io
• Clay

All of these tools let you set filters for titles (or functions), location, years of experience, current or past companies, and hundreds of other settings. But the most important ones are location, function, and experience level.

Tools for Finding Candidate’s Contact Info

Now we get into more specific tools. We’ll be using "sales tools" rather than general recruitment tools.

As mentioned, Apollo , Clay and Snov.io are originally sales tools. The bonus with both is that, in addition to building a pipeline, you can automatically scrape public contact details, like a candidate's work email. So, by using both of these tools, you can effectively build a database of candidates.

If you’re using LinkedIn Sales Navigator or LinkedIn Recruiter, you’ll most likely only get the candidate’s LinkedIn profile link. To get their email, you can use the SalesQL extension. This tool scrapes data from the LinkedIn profile and provides all available public contact details.

Tools for Sending Email/LinkedIn Sequences Automatically

• Lemlist – Sends sequences via both email and LinkedIn

• Apollo – Email sequences

• Clay – Email sequences

  
  

Okay, Here’s the Cherry on Top!

How to Automatically Personalize Your Email

I know you’re aware that OpenAI exists, but hear me out—what if there was a platform that combined all the tools I mentioned earlier in one place? A platform that could automatically source people with the right experience, find their contact details, personalize emails via ChatGPT, and send sequences? That tool doesn’t exist yet, but you can create one for yourself, just like I did. I used Airtable and integrated all of it into one space.

Here’s how it looks:

Basically, you can connect all those tools (some of them via Zapier) to Airtable and automate everything with just one click.

Conclusion

I hope this helped broaden your hiring horizons and gave you some fresh ideas on tools that will make scaling your hiring efforts easier—and a lot more fun than dealing with manual work!

PS: None of these tools were sponsored—this is just a genuine recommendation.