Too Long; Didn't Read
Globalization has focused businesses on concentration and unification of production, international logistics, and advertising aimed at the max coverage of a consumer audience. High-tech solutions for loyalty and personalization remained must-have elements complementing the advertising opportunities. With the disrupted supply chains and, as a result, the disordered production-supply process, fundamental localization begins to come to the fore. The entire global manufacturing and sales ecosystem will now be restructured and move towards a de-globalized structure. The likely scenario in this evolution will be a gradual transition from global marketplaces to localized business structures.