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Many businesses rely on referrals to market their products. 83% of consumers consult their friends and families before purchasing a product or service. Many prospective customers would trust their friends' opinions on your products and services more than an online ad. The effectiveness of referral programs is heavily dependent on human relationships. Referral programs offer a lot of benefits for businesses, especially if it's not the right marketing strategy for your business. This article shed light on its disadvantages, the types of businesses it suits, and the ones that shouldn't consider it.