Too Long; Didn't Read
Facebook CMO Antonio Lucio delivered a 30-minute Masterclass at Adweek's Brandweek. Lucio dedicated his last moments as CMO to pass on the torch. He rallied today's marketing professionals to always lead with empathy and to always be aware of the difficult work/life balance. The business of business is the business of people. You exist to solve problems, and people's proble's are heavy on the heart. He leaves a legacy of mindfulness and awareness that is, as he implores marketers, to be mindful.