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More than 1,000,000 stores are already selling through Shopify. Shopify’s biggest bet and its future revenues are positioned around offering fintech products to SMBs. Over the last 2 years, Shopify has embedded multiple products that serve the financial needs of SMB customers. The key hook is that as soon as a customer has paid on the e-commerce store a merchant would have that cash available immediately, unlike most business bank accounts that take days and charge fees.