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Americans Are Starting to Figure Out Livestream Commerce, and It Is Goodby@drewchapin
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Americans Are Starting to Figure Out Livestream Commerce, and It Is Good

by Drew Chapin5mFebruary 27th, 2024
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TikTok is the channel that has finally cracked the code for live-stream e-commerce in the United States. The platform is re-inventing e- commerce, but it isn’t working that well. TikTok creators have taken to peddling low-quality beauty products, cheap electronics, and fast fashion.
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Drew Chapin

Drew Chapin

@drewchapin

E-commerce and media. Figuring out what's next.

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Original Reporting

This story contains new, firsthand information uncovered by the writer.

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Drew Chapin@drewchapin
E-commerce and media. Figuring out what's next.

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