Too Long; Didn't Read
As a long time city dweller living in a neighborhood full of history, I had mixed feelings about the arrival of Amazon’s first bricks-and-mortar bookstore in a city neighborhood (the first four are located in malls). Like most of my neighbors around Chicago’s Southport Corridor, I prefer the charm of owner operated boutiques. Yet as a tech entrepreneur who holds Amazon founder Jeff Bezos in the highest esteem, I was excited to see how Amazon would reimagine the traditional bookstore given their customer obsession and their treasure trove of user data. Here’s what I discovered: