Allstate's Car Insurance Algorithm: How Insurance Algorithm Was Analyzedby@TheMarkup
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Allstate's Car Insurance Algorithm: How Insurance Algorithm Was Analyzed

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Allstate Corporation’s use of big data and personalized pricing in the way it calculates how much the company charges its private auto insurance customers. An analysis found Allstate saved its highest percentage and dollar rate increases for policyholders who were already paying high rates. Customers who would have received massive rate hikes under Allstate's plan were disproportionately middle-aged. The proposal was never put into use in Maryland, and we can’t state with certainty that Allstate customers in other states would be affected.

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