Marketing algorithms and digital strategies professional.
In the first part we discussed the SEO factors that affect your Airbnb listing views in general terms. Now I’m going to share some free tools with you to help figure out what your Airbnb keyword strategy is going to be.
Airbnb keywords are the foundation of your Airbnb SEO strategy for your listing. Unlike the name suggests, keywords can be more than one word. For example “Airbnb Vancouver Yaletown” would all be considered just one single keyword. Keywords are separated by a comma. Airbnb keywords are essential information that helps the Airbnb algorithm prioritize listings, based on a searcher’s enquiry.
We want to build an SEO strategy around the highest volume and most relevant search terms people use who are looking for listings like yours.
There are a couple of ways to do this:
This is gold. I live close to a hospital and guests have chosen my listing specifically for this reason. So I’ll make sure to include the hospital name in my listing SEO. Similarly, I live close to a desirable neighbourhood and may include that keyword in my Airbnb SEO strategy. If you find you get many visitors because you’re close to a conference center, sports area or other high traffic special event venue, those are great choices to build your keyword strategy around too.
Do you live near special tourist attractions, famous parks, buildings of interest that your city’s tourism board promotes? Then include those keywords for the next part!
Now we’re going to use some free research tools to identify your best Airbnb SEO strategy.
Visit https://smallseotools.com/keywords-suggestions-tool/ and type in the following but fill it with your listing’s information:
Airbnb [your city] [your state/province]
Now you’ll see a list of suggested keywords that are generated. These are other more specific keyword combinations that people typing in the phrase above are using. Choose up to 5 of the most relevant keywords because we’re then going to see their monthly search volumes. We’re looking for the highest search volumes that are most relevant to your listing.
With your 5 keywords, now check the monthly search volume at the link below:
Don’t forget to include any special locations or tourist sites if they’re close to your listing.
Airbnb [your city] [your state/province] [tourist site/hospital/university/etc]
This will give you an idea of the regular monthly search volumes by people specifically looking for short-term rentals near your listing, playing on your location’s advantage.
The “airbnb [your city] [your state]” keyword should be the highest volume and will likely be the primary keyword you’ll be building a strategy around. You’ll also have some useful listing variations that will come in handy later. Be sure to write them down, along with monthly search volume.
You should now have the following keywords:
1. A Primary keyword that is very general.
ex: airbnb victoria bc canada
2. Secondary keywords more specific to your location. Try not to make them too long. The length in the examples below work well.
ex: airbnb victoria oak bay, airbnb royal jubilee hospital, airbnb university of victoria,
Congratulations! You now have Airbnb keywords that can be applied to make an Airbnb SEO strategy.
The Airbnb keywords you researched in the previous section can finally get applied to your listing. When placed correctly as instructed below, your new Airbnb keywords will direct the Airbnb algorithm to start favouring your listing when potential guests search.
We’ll use the previous keyword “airbnb victoria oak bay” as an example.
Now that you’ve applied your Airbnb SEO terms to your listings, we’re ready to get into growth hacking tips for Airbnb hosts that will make your short-term rental more profitable, gain more positive reviews and greatly reduce the chance of problem guests.