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Agile is a software development methodology that is described fully in the Agile Manifesto. Agile focuses on flexibility in the face of changing requirements and an emphasis on consistently shipping minimum viable software instead of an all-singing, all-dancing, comprehensive solution. Adopting agile marketing processes can have a profound impact on productivity, team satisfaction and managing workloads. The Agile Marketing Manifesto already exists with the following seven core values:Validated learning over opinions and conventions. Customer focused collaboration over silos and hierarchy. Adaptive and iterative campaigns over Big-Bang campaigns.Adaptive and iteration campaigns over static prediction.