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The goal of retail merchandising activity is to support a retail strategy that generates value for the customers. The selection of the merchandise and the type of goods are the key of the retail strategies. By 2050 there will be about 2.5 billion more people living in cities than today, it’ll generate an high demand for housing and commercial surfaces with a consequent transformation of physical stores. The most important aspect is certainly the revenues: unsold and unseen products would make room for others that could bring greater economic results. I help Companies to Increase E-Commerce Sales using Data Mining, CRO and Marketing Automation.
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