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Website design has utmost importance because it combines everything on a web page and collectively uses all the elements on the website to achieve one objective. The objective could be anything — bring more sales leads, increase purchases, get more subscribers, generate social media following, and so on. The map of a buyer’s journey lays the foundation of a robust design plan. It will help you get an understanding of how to represent your information to your prospects to make them your ideal prospects and then make them take the desired action on your website.