Core web vitals have become a major search ranking factor, which means that while your content still remains supreme, technical SEO will have more importance. It includes optimizing your site speed and user experience.
Around 21.98% of origins have passed Core Web Vitals by gaining a good Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift score.
In this guide, you will learn about core web vitals and ways to ensure that your website is in line with this algorithm updates and achieve a faster core web vitals score.
Let’s first quickly understand the concept of core web vitals!
Core Web Vitals are Google metrics that allow you to understand user experience while surfing your website. It tests the speed, responsiveness, and stability of the page loading experience for users.
There are three that influence page speed and user interaction dimensions:
Core Web Vitals figure out the issues in user experiences by developing a metric for three primary areas of user experience:
The first is to optimize the images and videos on your pages as these are the largest elements on a web page. You can use the following methods to optimize them:
Remove unnecessary codes from your web page to improve your site speed. Reducing the size of CS, JS, and HTML files results in lower website load time, improved user experience and Core Web Vitals scores.
Here are ways to minify CSS, JS, and HTML files:
No doubt, server response time, which is also known as Time to First Byte (TTFB) can affect the Core Web Vital metric.
One of the main factors responsible for server load is your web host. Therefore, it is important to choose a faster web host. You can also upgrade your current hosting plan.
In addition, use CDN, which is a Content Delivery Network. It is helpful when the users that visit your website are spread across the globe. It decreases the distance that your website files need to travel to reach users.
Using plugins that are badly coded can harm your website's performance. Usually, plugins increase the number of requests when a user visits your website.
Therefore, choose a plugin which is:
Another way to optimize your Core Web Vitals is by reducing third-party scripts. Third-party scripts include Google Analytics, social media or ads. These scripts can highly slow down your website performance.
To solve the issue, you can apply the following tips:
Poor Web Vital Scores are also the result of types and complexities of ad content on your page. Here is how your ad content can affect Core Web Vital scores:
To avoid such problems, you need to optimize your ad placement. Here are top ways to do that:
Always choose the largest available height for an ad and manage the refresh logic accordingly.
Evaluate the CPU usage of the ads.
Implement lazy load ads that are loaded and served in real-time when the user scrolls towards them.
There are several tools to choose from to track your core web vitals. However, the top three tools that you can use are:
Google rolled out its page experience update in September 2021, putting site speed and user experience on the top. The Core Web Vitals affect rankings as well as user experience.
Therefore, it is crucial that you strategically monitor and update your website. To make your website Core Web Vitals compliant, optimize and improve your page user experience. Along with the above seven tips, you can also implement modern web capabilities, such as Progressive Web Apps, offline content, dark mode, the Web Share API, and Trusted Web Activities.