Too Long; Didn't Read
Topic News PR researched the Top 10 Chinese online news media and found out most of the most-read articles share a similar structure. The best title length is 30 letters, and you must reveal important keywords in the first half of the title, or the first second of reading. It has to offer benefits to the readers, and not just talk about your product or service. Give a condition in the title is best for triggering anxiety, curiosity or a certain emotion, a very powerful tool in title.