Too Long; Didn't Read
Content marketers have a comprehensive toolkit to do this task quickly. But when it comes to visualizing abstract topics, the task becomes more challenging. Avoid search queries directly related to the industry or general terms (e.g. ‘finance’, ‘logistics’). Divide the general term into niche topics. Portray the detailed profile of your target audience and put this character in a real-life situation. Consider placing a similar character in your visual assets — pick up photos with a person sitting in her/his cafe and working on a laptop.