6 Steps to Validate JTBD with Surveysby@scottmiddleton
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6 Steps to Validate JTBD with Surveys

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Early Jobs-to-be-Done Validation Survey is essential to validate your product idea. The best way to do this is to get quantitative validation of the problem your new product idea is solving as soon as possible. The steps you will take to design and run this type of survey are:Prepare Plan Design Test Run Analyse with some kind of survey tools, like Monkey, will help you find the right people to respond to the survey. There are 6 broad approaches to reaching or finding people who respond to your survey: In-house lists - databases and email lists of customers, employees and suppliers. Panels - paid groups of people with relevant backgrounds.

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