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Many website owners dream of making money on their website while they sleep without having to lift a finger. But with hard work, you can make it a reality with 6 ideas to monetize your website and pursue passive income. Starting a directory is not as easy as it sounds. When you start out, you'll most likely need to create your offering free of charge until you reach a certain number of listings and visitors. Google ads via Google Adsense can provide serious passive income benefits while you continue growing the size of your website.