6 Proven Caption Techniques to Increase Click-Through Rate for Instagram Postsby@michielmulders
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6 Proven Caption Techniques to Increase Click-Through Rate for Instagram Posts

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The importance of an eye-catching caption has only increased since in an increasing number of countries the number of likes is hidden from users. The wording of your caption also influences whether your suggested call-to-action (CTA) is heeded by your followers or not. Using accurate data can backfire and will actually damage your credibility, so make sure to put in the work to use accurate data in your captions. Using honest, story-telling drives great results because it shows who you are and reinforces the reasons why your followers like you in the first place.

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@michielmulders

Michiel Mulders

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