Too Long; Didn't Read
90% of customers place a premium on authenticity when selecting which companies they like and support. People want brands that they can relate to — companies who are just like them, only better at their job or service because of experience and expertise. People will see right through anything that seems fake or disingenuous, so don't try to market your startup as something it's not. Know your target audience and what their needs and interests are before you can create a message for them. Be consistent with messaging across social media channels.