Too Long; Didn't Read
As Amazon takes a larger and larger market share of ecommerce, brands that trade exclusively on price are being squeezed out. 2020 will be a crucial year for ecommerce. With 604 billion dollars worth of sales projected, your brand can count on even more customers being available than before. Building loyalty is both science and art, but there are some fundamental technical details that you can get right if you want to start strong. Send follow-up emails to your loyal customers when they’re still interested in listening.