Too Long; Didn't Read
Early online brand monitoring gives you valuable insight into your competitors. The data collected will help you shape your strategy. A free must-have tool or manual tracking is more than enough to get you started. You don't need powerful software when you follow a brand in its development phase. You need to track their likes, dislikes, and demographics. If you know your target group better, you can become more personal. You can quickly determine your ROI and understand the image your brand creates online. Increasing brand awareness helps you be more productive in sales.