Let's learn about via these 58 free stories. They are ordered by most time reading created on HackerNoon. Visit the to find the most read stories about any technology. Marketing Top Story /Learn Repo 1. Deciphering The Secrets of Facebook Comments in Promoted Posts When it comes to advertising on Facebook, everything is important. Before investing money we need to take a step back and decide which factors and metrics predict the profitability of our efforts. 2. Succeeding In Challenging Times: Marketing During The Coronavirus [An Overview] COVID-19 has turned the whole world upside down. It’s changed our personal lives, our businesses and the way we spend our days. No matter where we live, what we do, our race, nationality or status, everyone has been impacted in some way. The uncertainty created by this rapidly deepening global crisis has left all of us vulnerable to anxiety, stress and worrying about the future. It’s no wonder that everyone — including technology and blockchain companies — are re-evaluating the way they do business, revisiting their budget and expenses and modifying their operations. 3. Copywriting: Modern Marketing's Glue A cursory guide for digital copywriting. 4. 4 Marketing Lessons I Learned the Hard Way To an aspiring marketer, the profession looks bright and sunny. Everybody starts with a dream of creating viral posts, but seldom it works. Hence a lot of disappointments and frustrations. 5. How learning Elixir helped me build a SaaS for Marketers In 2019, I was looking for a project. 6. A Support Hub and Resources for Digital Marketing Support to SMBs during COVID-19 Even the most savvy of business owners can't help but be impacted by COVID19. Why? Because their customers are--and that inherently impacts them. Small businesses will bear the majority of the burden as they are the ones most likely to have less financial runway to remain hindered or closed for a month or more at a time. It's scary, it's overwhelming. Large and mid-sized corporations are huddling (in a social distanced capacity) 7. 7 Ways to Get Into Digital Marketing With the rise of the internet, digital marketing has paved the way for countless business owners. It continues to grow, expand, and develop rapidly. 8. A Bootstrapped SaaS Story: from $0 to $10K MRR 🦄 The journey of a bootstrapped landing page builder SaaS. Learn how the idea was born, how the tool was built and discover the traffic channels that worked. 9. Technical vs. Non Technical Marketers: Why You Need Both In 2015, I had the chance to work closely with the CMO of a $100 million company. As CMO, this individual was an extreme “performance marketer”, leveraging SQL and database skills to drive metric-driven performance to clients and his company. If something wasn’t backed by data or metrics, it was dismissed. It was my first taste of technical digital marketing. 10. 5 Steps To Develop Your Brand Marketing Strategy A brand marketing strategy works in a way to market your brand. More growth in business revenue is the ultimate goal for any brand marketing strategy. 11. Brutal Facts: Most Artists Can't Draw Roy Simmons coined that phrase and I like it a lot. “Most artists can’t draw.” 12. Marketing in 2021: COVID, Click Fraud, and What To Do About It It’s fair to say that most of the marketing predictions for 2020 were somewhat scuppered by the Covid-19 pandemic. 13. #Don'tBeAJerk as A Viable Marketing Strategy You won't believe how many jerks a person could meet in one day that just being nice is already a marketing advantage for yourself and your product. 14. I Schedule a Call With Every Sales Person That Spams Me: Reverse Sales 101 If you are any type of entrepreneur you are probably inundated with cold emails, LinkedIn messages, and Facebook messages from salespeople at other SaaS companies. Every recruiting agency, web development agency, software tool, etc. is reaching out to you and flooding your inbox. 15. 3 Books to Top the List on Digital Trends in 2021 3 Books to Top the List on Digital Trends in 2021. 16. The Ultimate Guide to Marketing Funnels and Conversion In this blog, I’ll share the key elements to creating a marketing funnel, different types, and how to retain customers. 17. Email Marketing: Cold Email Outreach Solutions Review For SMBs Email marketing is one of the best ways to reach new customers, especially when viewed from an ROI perspective. No one likes cold email outreach, honestly. The people sending them and the people receiving them don’t like it — but they work, which is why we all keep doing it. Although cold email outreach can be a bit off putting, by doing your research ahead of time and ensuring you are actually reaching out to people who might have some slight interest in your product can go a long way. 18. Cross Channel Marketing Is The Next Big Thing You Don't Know About...Yet Cross-channel marketing is a process of combining diverse marketing channels in a way that produces a logical advancement for the targeted persona to headway from one stage to another. 19. Can Artificial Intelligence Claim To Be the Future of Account-Based Marketing? To be honest, I hate phrases like “harness the power of AI” or “use AI to revolutionize your sales”. 20. How Ad Fraud Impacts the Coronavirus Online Sales Boom While the current COVID-19 disease has affected several industries negatively – including the catering, tourism, and real estate sectors –, coronavirus had an unexpected impact on online sales. 21. 5 Ways to Adjust Marketing Mix Models for Unexpected Events Marketing mix models (MMMs), are a time-tested method for measuring the impact of your marketing and developing more well-informed strategic plans. However, in order to continue to access useful planning insights, businesses must adjust their models to account for the impact COVID-19 has had. Most existing MMMs have been built without specific consideration for dealing with unexpected events, meaning they may not be able to accurately account for many of the changes businesses are going through. By updating your models now, you can better understand the pandemic’s impact and get useful insights for your strategic planning. 22. How To Be More Successful by Learning to Envision Things Starting a business is one of the hardest and perhaps meaningful things you can do in life, but not everyone is successful at it. 23. Which Attribution Model Is The Best Of Them All? Setting up attribution models correctly will enable marketing budgets to be allocated to the right channels and campaigns A couple of years ago, I was helping a friend run a digital campaign to sell pet supplies. We scaled up the campaigns to drive 10X traffic with a reasonable conversion rate. During optimising the campaigns, we saw that CPS for top of the funnel keywords like ‘Dog Food’ way higher than other campaigns. We, therefore, decided to ramp down the budget for this campaign and allocate budgets to better performing campaigns. Standard operating procedure till here. 24. "Affiliate Marketing is NO Longer Limited to Big Brands with Budgets over $100k" - Ivan Baidin Common mistakes when starting an affiliate marketing, top trends to account for, and forecast for the future development of this marketing channel. 25. WTF is Sequential Content Intelligence™? Semi-Abstract 26. Get Your Explainer Video Noticed: 3 Actionable Techniques Overlooked Often [A How To Guide] It's an out-going concern for every marketer to deliver their message effectively and succinctly to their customers. That's where explainer videos come in like a breath of fresh air. 27. Does Everyone Need a PWA to Attract More Visitors? The technical human-being was split into two fractions beyond the memory of man: web and mobile. Some folks say that the web-pages easier to use; others that the mobile apps make much headway so the web and browsers might pass into oblivion. This war would last forever if Alex Russell didn’t present one-box solution in 2015. More than 3 years have since passed. 28. 7 Psychological Hacks to Impress Your Customers (& Boost Sales) Meaningful relationships are high maintenance, but always worth the investment of efforts and time. 29. 5 Effective Ways to Use Geomarketing to Boost Conversions Geomarketing is more beneficial for businesses to recognize their targeted audience, increase conversions and generate sales. 30. Getting App Store Optimization or ASO Right [A Beginner's Guide] Hi, I work at Checkaso, the analytical ASO platform. According to my observations, most developers have a problem with ASO (App Store Optimization). I decided to write in detail about text optimization (it's the first step). 31. PSA: Stop Using the Word "Growth Hacking" in 2020 OK guys, here's the thing: 32. How Small Businesses can Utilize Micro Influencers for Success Brands no longer promote their products. Instead, they have an army of influencers or customers who do it for them. This is where they let the product users speak for them. And it is advantageous. Since the brand doesn’t do the work of promoting itself, they get more conversions and sales as a result of other people’s promotions. 33. 6 Vertical Marketing Best Practices for the Tech Industry Use vertical marketing to improve your technology solution's marketing strategy across industry verticals and carry into your ABM and sales processes. 34. 6 Best B2B Services Review Platforms to Get Featured on in 2021 Independent tech award lists help vendors and business owners to evaluate IT service quality. Here’s the list of the most trusted sources. 35. 7 Tips for Scaling a Digital Business post-COVID19 Without wanting to sound like an alarmist, the current pandemic has forced businesses to depend more than ever on a digital strategy. Overnight, the offline channels of live-events, conferences, trade fairs, and face to face interactions disappeared. The solution to the enormous challenge of social distancing is to mitigate this loss. 36. 5 Major Marketing Disruptions Expected To Take Shape in 2020 Marketing has evolved a lot over the centuries, and it will keep on changing. There are various factors, such as fashion, culture, technology that contribute to the changes. It will not be a wise decision to sit back and relax, particularly if you own a business or if you are working in a marketing field. If you do not update yourself, you will cease to exist. 37. Imperative Reasons of Brand Clashes on Social Media Social media networks are a prodigious aspect of your daily lives. Generally, people in surrounding like your friends, family, relatives, colleagues, your favorite eminent brands and even prominent celebrities are indulged in using social media. 38. How These 4 Ecommerce Companies Creatively Tackle Content Marketing Many of us have heard the phrase "content is king" when discussing online marketing. Although the expression was originally coined back in 1996 by Microsoft founder, Bill Gates, it has never been more relevant than it is today. The phrase is rooted in the idea that valuable, engaging, and exciting material is essential for success in the Ecommerce space. 39. What Are Some Common Blogging Mistakes and How to Avoid Them Making mistakes is part of human nature. After mistakes are made, you figure out what you did wrong and adjust yourself so you don’t repeat the mistake in the future. Am I right? When it comes to online blogging, we have made the mistakes for you so you don’t have to.  With the information provided bellow, you can go straight to making those much needed adjustments that will create a much better reader experience. 40. Simple Social Media Strategies For Success in 2020 Let’s face it - social media has officially achieved world domination. Not since the invention of the printing press has society and culture changed as radically as through the effects of social media. The powerful engine of the social media world has seen stars born and governments toppled. As 2020 kicks off, we have over 2 billion individual accounts across multiple social media channels - and the number is growing exponentially! 41. WTF Are Autofunnels and How To Design One for Your Business An autofunnel is the user’s path from getting acquainted with making a purchase where you accompany him or her with pre-configured trigger messages. The important advantage lies precisely in the “auto” thing: you configure the funnel once and forever (for a long time). 42. Sustainable Marketing for Tech Companies: The 4 Pillars of a Successful Marketing Campaign Tech Companies need to Build a Solid Marketing Plan that will make them stand out and increase their number of conversions. 43. 4 Brilliant Marketing Strategies That Hit It Out of the Park Tesla’s all-new electric pickup truck has been the point of discussion since its unveiling. People can’t stop talking about it since its debut and there’s a reason behind the madness. 44. An Assembly Model for Evaluating Email Marketing Metrics How do you know that your emails are effective and bring you more benefit than harm? In this article, we (dashly.io) will tell you which metrics are used in email marketing, which of them are more reliable, in what cases each of them should be important to you, and, most importantly, how and with what tools you can influence them. 45. Learn To Make Better Marketing Decisions For Your Blockchain Startup Today what I want to talk to you about is who should influence your marketing decisions. 46. Marketing 403 for Engineers: Answering Founder FAQs Programming notes: this post is n in a series of indeterminate length on GTM topics mainly for startup people, mainly leadership, mainly coming from non-GTM backgrounds. There’s a list at the end. 47. How To to Win at SaaS Email Marketing [Top 6 Tips] Marketing SaaS products can be challenging, especially since they have no physical presence. However, there are plenty of marketing channels to attract your target audience. Email marketing is a notable mention employed by marketers, far and wide. After all, there are 3.9 billion active email users around the world, which accounts for nearly 50% of the world’s population. Mind-blowing, isn’t it? And, interesting enough, with the booming SaaS industry, a large chunk of these emailees might be keen on your niche market. 48. Here's How I Mined My Mailbox to Find The Top Email Service Providers I was reviewing some stats for Mailintel and was curious about what email service top apps use; being particularly interested in transactional email services. Is there a way I can go through my mailbox, check product emails and check the service for each? Sounds like a fun experiment to give a shot. 49. Deconstructing Content Marketing [Deep Dive] Before the SaaS revolution started booming, software companies used to be incredibly sales-driven, and the processes they focused on were plain old-school — aggressive engagement with customers and persuasive discussions centered around the product were known to be the norm. 50. Case Study: India's Ad Fraud Problem Sends Marketers in the Wrong Directions Grab some popcorn for this: we're going down the rabbit hole of ad fraud and Indian case studies. Depending on various sources, anywhere between 15%- 25% of ad spend gets wasted due to ad fraud. 51. Marketing Automation for Non-Technical Professionals [The No-Nonsense Guide] Chances are, you need better strategy, not more tools. Marketing Automation (MA) historically has been perceived as a magic solution for most businesses' growth problems. Many business and marketing “experts” are obsessed with automation, preventing them from strategically thinking about their customers and instead relying on tools to automate as much as they can without a clear or realistic goal in mind. 52. The Centralizing Forces of Decentralization: Why do we keep Enabling This? It has been almost three years now since we last heard the promises of mass adoption, usability, scalability, proof of X and all those phrases no one really understood. While others saw that time as a period of prosperity, I would have to disagree and point out a few flaws in the system. 53. How To Prevent Your Customers From Leaving And Win Back The Ones Who Left We bet you have your own “gone customers’ cemetery” of those who once were with you, but have gone and are not planning to return. It’s sad, but you can’t give up: almost half of them are sure to be returned. 54. Low Maintenance Growth Hacks That No One Tells You About Growth hacks, usually not shared, that got us 1K subscribers in one month. 55. 4 Lessons We Learned in 2019 (and How Marketers Can Apply Them in 2020) Even if you’re still knee-deep in holiday and end-of-year promotions, it makes sense to take time to pause. Now’s the time to reflect on the challenges, opportunities, and accomplishments of 2019—before the crazy starts up again. 56. Hacking Your Product Hunt Launch [A How-To Guide] If you still don’t know what Product Hunt is and why you should do your launch on this platform, I suggest you read this article, this is the official Product Hunt post, a must read. 57. Hallway Testing [A Deep Dive Analysis] So you’ve got a fantastic idea for improving your product’s interface. Problem is, it’s gonna cost time, money and energy to implement. You’re pretty sure it’s gonna be good, but how can you tell for sure? Simple. Use a “Hallway Usability Test”, which will help you find out early on whether you’re on the right track. 58. How To Become Better At Marketing - Pioneering Principles to Post-Modern Strategies This article consists of 5 sections: Thank you for checking out the 58 most read stories about Marketing Top Story on HackerNoon. to find the most read stories about any technology. Visit the /Learn Repo

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