In 2020, COVID-19 forced consumers and businesses to adapt to a sped up digital transformation. The businesses able to quickly adapt to changing trends in consumer behaviour will gain the lead in 2021. As you'll see, the following 50+ digital marketing statistics and trends will inform and excite those eager to embrace digital transformations. So let's dive in! Macro Digital Marketing Trends for 2021 There's now about done on Google each day. 4.7 billion searches Of that, of daily searches are new to Google. approximately 15% of online shopping experiences begin with a search engine. 68% are influenced by a relevant search. 39% of purchasers On average, is organic search. 53.3% of all website traffic Yet get no organic traffic from Google. 90.63% of web pages The a page earns, the more organic traffic Google passes on. more backlinks Despite backlinks being one of the in search results, only of pages never even get 1. main factors for ranking 66.3% of people ignore paid search results, preferring organic results. Between 70-80% Similarly, that 70% of Google search clicks are organic and 30% go to Google Ads. other estimates suggest SEO is on average more effective than paid search advertising. Users instinctively trust organic search results over Google's advertisements. 5.66 times SEO drives over than organic (non-paid) social media. 1000% more traffic Websites using advanced schemas saw an increase of search impressions, organic traffic and clicks by 30-50%. Voice searches account for of all search volume. nearly 10% as the number #1 media of choice for content strategy. Video leads More than of users are already using voice search while of people who own voice-activated speakers use them daily. 27% 72% Generally, of smart phone users have tried voice search at least ones in the last 12 months. of that, 55% of teenagers use voice search on a daily basis compared to of those aged 55-64. 60% 9% The more social media shares a page has, the greater the chance it search queries. gets selected for voice The for voice search was grade 9 and tended to be keywords in length. average reading level three to five Google dominates of global search, image, maps and video traffic. Bing takes a distant second place at 6.18% and China's nation search engine Baidu at 0.59%. 88.14% So be warned: Ignoring Google's search supremacy and changing trends will leave your web presence in the dust. The good news is we cover this next! Important Google Trends for Marketing In 2021 The top 3 search results on Google get . 75.1% of all clicks The first organic search result now gets clicks. 31.7% And the first page of Google results takes of all search traffic. (That's more than 9 of 10 google searches never going past the first page!) 92% Google acknowledged backlinks are one of their . top 3 ranking factors The number of domains linking to a page appears to be the in ranking on Google search for 2020. greatest factor Over today display featured snippets. 12% of search queries Google now devotes up to of the first page of search results on mobile toward its own internal properties. (Google Ads, Google Maps, Google My Business and what it calls " ".) 41% direct answers Google's local "snack pack" can consume , with 40% going to organic search results. Leverage both for maximum results. 33% of clicks Images were returned for of Google search queries, and growing. 22.6% And video results appeared on at least of Google keyword searches. Not surprisingly, 82% came directly from YouTube. 55% As if Google owning YouTube wasn't enough, YouTube holds the position of second largest search engine in the world. Now here are more data-driven reasons to include YouTube in your 2021 digital strategy. YouTube Marketing Trends for 2021 YouTube has logged-in monthly users per month. 2 billion of US adults use YouTube; infact Pew Research declared YouTube the most popular online platform in America. 73% hours of video get uploaded each minute. 500 of what people watch came from Youtube's recommendation algorithms. 70% The top 10% of popular videos draw of all views. 79% The number of likes, comments, views and shares a video gets, the higher the likelihood the video will rank in a search. Youtube have a significant correlation with a video's rankings on search. video views and 'likes' Youtube comments and video shares have a with a video's rankings. strong correlation "Subscription driven" has a correlation with video rankings. reasonably strong Today more than 7 of YouTube views are now on mobile. 0% And YouTube now drives of all global internet traffic. (Netflix is #1 with 15%!) 11.4% Yet YouTube is only the platform for businesses... astonishing, isn't it? fourth most-used But hang on a minute... YouTube is just a video distribution channel and search engine. Marketing video is bigger than YouTube. The following video marketing research paints a clearer picture of where you need to be to dominate the competition with content marketing for 2021. Video Marketing Trends for 2021 Blog posts that contain a video have a of ranking on the first page of Google 53X higher chance And posts with video earn more backlinks while seeing a in search traffic. 157% boost Video content is now more likely to drive a conversion than content alone. 5 times Web pages with videos have a greater chance of showing up on page one of Google. 53% of businesses say video has reduced the number of support calls they've received. 43% In Summary Search behaviour is changing. Users trust paid ads less than organic results. Social media drives less traffic than organic.Voice search and home speaker use is growing fast. SEO still has the best ROI for businesses that are online. Leverage Google's snack-pack and other digital properties for free. YouTube has powerful potential for businesses and is still under-used. Video is helping businesses lower costs, improving conversions and customer satisfaction. Follow me on or reach out on for other actionable insights, strategies and more, today! Twitter LinkedIn

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50 Marketing Stats and Trends To Inform Your 2021 Digital Strategy

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