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Are you constantly on the run anytime you hear about the release of a new Google update?

Or does your website experience a decline in traffic after the recent Google Core Algorithm Update?

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This article explains how to protect your site from being a victim of the Google SEO penalty.

As an SEO consultant and webmaster, I am always surprised when website owners and bloggers are frightened of every new Google Core update. I always wonder why? Because these updates are supposed to be an opportunity for you to increase your website ranking, generate more organic traffic, and boost sales.

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However, that is only possible if your website is already protected and follows the basic Google quality control checks. And that is what I hope you help you achieve in this post.

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## Create Quality and Valuable Content

The entire Google quality guideline is structured towards a particular goal; to give searchers reliable results for their search queries.

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To avoid being a victim of [Google algorithm](https://hackernoon.com/googles-rankbrain-algorithm-optimizing-your-pages-for-a-good-spot-on-serps) change and penalties, you need to constantly create high-quality content that provides real value to your website visitors.

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Strike out using AI or inexperienced writers to create fast content that won't be useful to your users. If you must use AI, which I usually don't recommend, ensure you have a human review for readability and FactCheck.

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## Prioritize Your Website User Experience

As stated earlier, the entire Google core guide is tailored toward giving the best search experience to their users.

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Hence the algorithm will keep evolving toward web pages with a great user experience. This UX includes your [web](https://hackernoon.com/what-is-google-amp-accelerated-mobile-pages-and-do-you-need-it-for-seo) __[page speed](https://hackernoon.com/what-is-google-amp-accelerated-mobile-pages-and-do-you-need-it-for-seo)__, excellent readability, easy navigation, mobile friendliness, etc. Also, incorporating alt text is essential because of visually impaired readers.

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## Write for humans, not bots

It is fascinating seeing SEO content writers stuffing their articles with keywords, even at the expense of readability and engagement.

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The Google search algorithm gets smarter every day. As a result, it is constantly looking for ways to strike out content without tangible value.

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If all you do on your website is cluster articles with keywords without any offer, the algorithm will mark your entire website a sperm, and it may take a long time to get out of this.

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Therefore, to forearm your website from this search personality, you should prioritize enhancing your content for readers, not the bot. With this, you will be the one anticipating an update in the algorithm.

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## Keep up with your Search Console

If you are not the type that does not take the [Google search console](https://search.google.com/search-console/about) seriously, I think it is high time you started dedicating at least a day in a week to it. Google periodically updates your search issues that may affect your web page ranking. Through this, you will know pages that are doing well and need immediate improvement.

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## Avoid Spammy links

The idea of looking for all possible means to increase your website domain authority will expose you to the Google algorithm penalty.

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For example, many website owners use different blackhats to generate irrelevant backlinks to their websites with the impression that this will boost their ranking.

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While this may work, the result will be temporary and expose you to spam and low-quality penalties.

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## Be on the Watch Out

As a website owner, you must be updated on every new Google algorithm update. Through this, you get to know what your website is doing wrong that may trigger Google to mark your website as a sperm. Also, you will get some new tips you can use to improve your website ranking, like the case of Google news, AMP, etc.

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## Conclusion

Content marketing is not a one-day thing. And that is why I mentioned in the introduction of this article that you ought to be happy with every new Google algorithm because this will help Google create more space for you to shine. So, for example, at every new Google core update, my business news blog, [Business world Africa](http://businessworld.africa/) generates x5 traffic. And that is because we are pretty new, and the update helps Google to look at new websites that are doing well.

Google

2022 - HackerNoon Contributor of the Year - Google

2022 - Seo Sleuth

5 Ways to Protect Your Website From Google Penalties

Too Long; Didn't Read

Company Mentioned

@taiwosotikare

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