Too Long; Didn't Read
In 2020, 227.5 million Americans aged over 14 shopped online with this figure expected to increase to 230.5m by the end of 2021. Category-based demand is another post-Covid trend to take into account. Mobile shopping is set to expand rapidly, with mobile shopping habits expected to differ slightly from the norm. Catering to the Gen X group and people over the age of 40 will be key here, and to do this, recommendations include workarounds around easy-to-use navigation bars.