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Each day we produce 2.5 EB of data, also known as Big Data. 96.1% out of Forbes 1,000 list report  growing investment in Big Data and AI. Big Data has numerous applications in finance and banking: advanced decision making, process management, customer profiling, customer’ profiling (to create accurate segmentation, forecast the needs, deliver personalized services), or even fraud and risk management. JPMorgan Chase is using big data analysis to establish prices for properties that have been repossessed and minimize the risks of local property market default.