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Big data, as the name quite aptly suggests, refers to both structured and unstructured data stored by enterprises, which has collectively become too large in size for traditional systems and techniques to process effectively. As the accumulation and use of big data within organizations grow more rampant, experts expect to see a renewed focus on companies' data governance. Some security analysts have gone as far as to state that this transition towards data governance may even take place as quickly as 'beyond 2020' augmented analytics will play a significant role in determining the most significant data trends of the future.