One common goal that every marketer aspires to achieve for their business is to boost their ROI. And for that, they implement various strategies like content marketing, social media marketing, influencer marketing, paid advertisements, etc.
But did you know that boosting your conversions can be a lot easier if you use videos for marketing your business? Probably that's the reason why 81% of businesses use videos as part of their marketing strategy.
And of this, 88% of marketers say that they have received positive ROI through video marketing.
Now you must be wondering what makes videos so effective.
Well, videos can instantly boost your engagement because they are interesting to watch. So when placed well and paired with a good content marketing strategy, positive results are sure to come in.
But that's not the only reason why videos work so well. In the world of the internet, people start their buying journey with research. And in doing so, 43% of users look for videos.
Videos help users make better buying decisions because it helps them understand the product better even without seeing them physically. So not adding videos to your marketing strategies can only mean leaving money on the table.
If you haven't used video marketing for your business yet, it's time to get started now. And if you aren't sure how to do that, here are a few tips and tricks that you might find helpful.
let's check them out.
In order to be able to boost your conversions, you have to first build trust in your business. Video marketing can offer an excellent opportunity for that. You can easily create brand videos that can help you build rapport and establish trust amongst your audience.
You can do this by using user-generated content (UGC) from your existing customers. Encourage your customers to create video testimonials for your products and services. You can then use these UGC in your video marketing strategy to build credibility for your business,
Unlike promotional content, video testimonials sound natural and non-promotional. That's why it's easier for your audience to trust them. Also, when your audience hears positive experiences about your product from your existing users, they feel more confident with taking action on your website.
When you're creating videos for your brand, it's important for you to remember that your videos aren't about yourself but about your business. So use them to reflect your brand personality.
How do you do that? The answer is simple. Just make your videos a reflection of what your brand truly is.
Your business is definitely about the product or service you're selling. But what else is it about?
It's about your team members, their hard work, the company culture, the place you're working from, and so much more.
Use all of these in your videos. Introduce your audience to your team members. Show them where you work from, and give them a sneak peek of what's happening behind the scenes.
Small details like this add life to your brand and give it a personality of its own. It also highlights how your business stands apart from your competitors.
And people love to know about these things. It not only makes your videos interesting but boosts their engagement and conversion as well.
Another very important factor to consider for your video marketing strategy is to optimize your videos for SEO. Just like Google indexes written content, it indexes Youtube videos too. So by optimizing your videos for search, you can make them appear in multiple search results.
You can optimize your videos by adding keywords to your video descriptions. You can also use the tagging feature of Youtube that decides the relevance of your video and groups them together with similar videos. It's a great way of making your videos appear in related searches when people look for video content.
You can also add shortened links and add a CTA to your video. This will encourage your users to visit your website or a specific landing page.
The key to digital marketing success is consistency. This makes it very important for you to have a schedule for posting your videos. You don't have to post every day. Even if you post one video every week, make sure that you do it at the same time every time you post.
For example, if you're posting on Thursdays at 8 pm, make sure to post every Thursday at 8 pm. This will let your audience know when to expect your videos and boost engagement right after you post them.
Videos have become a major part of marketing, and it's here to stay. So if you haven't started using videos yet, it's time to get started now.