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Mehdi Hussen is a digital marketing strategist who is passionate to help B2B SaaS companies achieve organic growth. In 2019 alone, Google has received nearly 2.3 trillion searches for new phrases and terms that are completely new even to Google’s bots. For startups, visibility matters now more than ever. If your startup does not enjoy good visibility there, chances are that it never will be able to break through the competition and build its customer base. There are four strategies that can be implemented to make this work: Search engine optimization (SEO) Paid promotion a.k.a ‘Networking’ Brand building