Too Long; Didn't Read
A few years ago, like every non-designer technology person out there, I caught the design/design thinking bug. I became that annoying non-designer who read Don Norman’s ‘<a href="https://www.amazon.com/Design-Everyday-Things-Donald-Norman/dp/1452654123" target="_blank">Design of Everyday Things</a>’, Jay Greene’s ‘<a href="https://www.amazon.com/Design-How-Works-Smartest-Companies-ebook/dp/B003QHZMCU/ref=sr_1_1?s=books&ie=UTF8&qid=1479401565&sr=1-1&keywords=design+is+how+it+works" target="_blank">Design Is How It Works</a>’ and Tim Brown’s ‘<a href="https://www.amazon.com/Change-Design-Transforms-Organizations-Innovation-ebook/dp/B002PEP4EG/ref=sr_1_1?s=books&ie=UTF8&qid=1479401605&sr=1-1&keywords=change+by+design+tim+brown" target="_blank">Change By Design</a>’ but stopped just short of calling myself a designer. The products that captured our attention and money were, all of a sudden, <em>design-centric</em>. It’s still the case.