'Blockchain-based, alternative social media platforms' have emerged in recent years. These platforms promise greater transparency, better privacy and control over data, censorship resistance and a sweeping focus on putting power back in the hands of the user. These alternative social networks seek to reward users with both social rewards and ‘tokens’ These tokens are issued (and maintained) on a blockchain - a safe, indestructible digital public ledger - and awarded to users for tasks that they perform on the platform.