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In B2B SaaS marketing strategy, the conversation usually begins and ends with traffic and engagement analytics. CRM and product-use data are managed by different stakeholders. An incomplete picture of the customer journey often leads to missed opportunities to attract better customers and move a big percentage of deals forward. We believe that B2S companies should start by measuring product-qualified KPIs based on product-quality KPIs of both your best and worst-fit customers. In this article, we’ll explain how you can connect the dots between these three areas.