Before you go, check out these stories!

0
Hackernoon logo3 Web Design Factors to Ponder Before Starting an E-commerce Venture by@thepcguides

3 Web Design Factors to Ponder Before Starting an E-commerce Venture

Author profile picture

@thepcguidesThomas

Blogger | Entreprenuer

Developing a website for an e-commerce venture is a process that needs to be done with deft care. Starting a website is easy, but to maintain it is the real deal. That's why you need to start the process with all the precautions and preparation as anything can go wrong. Web design and development is very difficult and can look impossible to perfect, especially for the newcomers.

If you are an entrepreneur and trying to establish your business, coming up with a more than a decent online portal for your business is what you need at first. Don't think that it can be mastered within a few days or weeks because there are some aspects that you would learn even after a
few months have gone by.

The following are the three factors that you need to understand before starting your business online. While these are related to both design and development, the underlying lesson is what you need to focus on.

1. A Customized Web Design is Difficult to Master

If you want an e-commerce website complete within a few days, you can use several templates that are easily available. You can get things done within a few days, and the website you will get as a result will work fine for you. But is that what you want from your online portal so that you can challenge all the companies in the marketplace? Certainly not. 

The challenge you will get from all the other companies in a top marketplace like Dubai is not difficult to imagine. Companies spend day and night coming up with a portal that can track their target audience instantly. If you think that a customized website will cost you a lot and you have to work hard for it, you are right. The reason is simple; you have to fight and sweat for anything that will make you happy and can lead you to success. 

The process to design and develop a website that you need to start your venture must be in experts' hands. Don't try to save a few bucks and
select a company that is not competent, as it can be disastrous for your future. Think about any best web design company and consultancy firm that can offer you the best support in design and execution for optimum performance and a great outcome. 

You need to understand another important aspect of this concern that is the cost. If you want professional work, you need to shell out some extra amount. Don't think of this as an expensive process because it will turn out to be an investment for you in the long term.

2. The Landing Page

The landing page is perhaps the most important factor that we need to take care of. Any visitor to your website will be redirected to the landing page and then the homepage. So, it is imperative for you to think about this page and dedicate as much time and money as to make this page stand out. You need to think about how you can get the advantage from this page to get the maximum result. That’s why design is very important.

The optimization of a landing page is vital because you need this to make people sit back and notice what you have to offer to them. The landing page's design and development could be the difference between any website’s success or a sheer setback.

An effective landing page aims to pitch a product or service and get the desired information like prospective clients’ email addresses and phone numbers that can be used in the future.

Don’t think the information you will get from the landing page is of no use. Businesses can use email addresses and phone numbers for various purposes, like a newsletter or while providing special discounts and offers. Don’t ever underestimate the power of such vital information as you can make inroads towards getting your potential customers' attention. Only people who are genuinely interested in your product will offer you the information; otherwise, they will instantly leave the page.  

3. The Required Goal for an E-commerce Portal 

While the goal for any website is to market the featured product and make the business a success, when it comes to any e-commerce portal, extra attention must be given to all aspects, especially design and development.

Think about how much time you want your potential customers to be aware of the product. Businesses can't wait for an eternity to make their website a success, design can get the interest of the visitor. Just this aspect can make a visitor carry on browsing your website.

After optimizing the landing page, the goal should be that the customer stays on the website.

That's why much emphasis should be given to the design of the homepage and the subsequent product pages so that every visitor should browse through these pages in anticipation. The design and development team's role comes into play here as they have to craft a website that can get the visitors' attention right from the word go.

Businesses must devise a strategy so that they can make things happen for them. The web design part is perhaps the most important one as you can notice the good design and can do it with a designer's help. Even the design path needs to be top-notch in quality and execution.

Final Word

Never think about any expectations related to web design and development as easy. You may have some expertise in designing a few pages, but when it comes to a professional e-commerce website, things can get complicated. That's why you need to be serious, and even if your website is performing well, we need to think about how you can improve its quality. 

If you think that you can add something valuable to this blog or ask any question that is bothering you, you are more than welcome to speak up. For any feedback, please use the comments section below.

Tags

Join Hacker Noon

Create your free account to unlock your custom reading experience.