Syed Balkhi is the founder of WPBeginner, the largest free WordPress resource site.
Did you know that over 5.14 billion searches are made on Google every day? Of that, 95% of searchers go to the sites listed on the first page of Google SERPS. And most of them won’t even bother clicking on sites that appear beyond the 3rd position.
So if you can’t make it to the top 3 positions in Google, it can be difficult for you to achieve the success that you want for your business.
But the problem is that there are over 1.95 billion websites on the internet already. And this number is only increasing with every minute. This means that if you have to be on the top search results of Google, you have to compete against so many websites that are probably doing the same business as you are.
The good news, however, is that it’s not that difficult to beat them and secure a position on the first page of Google. And once you can do that, finding your way to the top 3 positions won’t be that difficult.
But for that, you need to know what exactly to do to appear on the top search results. To make things easier for you, I have listed down 3 powerful tips that can help your website show up on the first page of Google.
And in doing so, you don’t even need to hire a professional or be a pro at SEO. So let’s find out what these tips are.
Of course, you have to have a good product and excellent services to attract customers to your business. But for people to use your product and service, they first have to know about it.
Many marketers use social media to promote their products. While it does help you attract some good traffic, unlike organic traffic, most of these users will disappear once your visibility decreases.
That’s why it’s important that you attract some organic traffic through search engines. Studies show that 70% of users believe in organic traffic and ignore paid ads. So by optimizing your website for organic traffic, you can easily increase your page views. This is super essential if you want your website to appear on the top page of search engines.
But how do you do that?
That’s where keyword research comes into play. When you start your marketing strategy with solid keyword research, it becomes easier to reach out to a more targeted audience. Most of your target audience will use these keywords in their search query. So when you use them for your products or services, the chances of your business appearing in their search results increases to a great extent.
And because this audience is already interested in your business, it's more likely that they will take action on your website. To make your keyword research campaign more fruitful, figure out your business goal before you get started.
For example, your goal is to boost your sales. Now identify the questions that your customers might have regarding your business. You can then use these phrases as your keywords to boost your rankings.
Another very important step to consider to boost your search ranking is to improve your visibility. Most buyers start their buying journey with research. And they are more inclined to buy from platforms that they know and can trust.
Seeing your business more often is one way of building trust and credibility. When they come across your brand more often, they start recognizing you. And when that happens, they don’t mind buying from you because they already know about your business.
Google loves credible and trustworthy websites and favors them over others. Having more visitors and sales on your website sends Google the indication that your website is a reliable one. So when it has a search query with your keywords, it will instantly present you in people’s search results.
The best way to do that is to be active on social media. Research shows that there were 3.96 billion social media users worldwide in 2020. So think of the impact you can make if you’re visible to even 1% of these users.
All you have to do is, post helpful and engaging content on your profile. To increase your reach to more people, use relevant hashtags. You should also actively engage with your followers through likes, shares, and comments. When you like a follower’s post or reply to one of their comments, you’ll become visible to the followers of your followers too. This is a great way of increasing your visibility and building your brand reputation.
It’s not possible to appear in the top search results unless you create some brilliant blog posts for your business. 72% of marketers believe that content creation is their most effective SEO tactic.
Why? Because the more content you create, the more pages from your website get indexed. This helps you attract more traffic to your website. However, it is important to note that you’re not the only one doing what you’re doing.
You’ll have thousands of competitors who have been doing the same thing for years. And they might also be creating some very helpful and engaging content for their business. Now it’s your turn to outsmart them.
So have a content strategy and start creating more blog posts than your competitors if you want to overtake them. Keep in mind that every piece of content you produce needs to be as detailed and insightful as possible.
Make them engaging by adding relevant media files. It doesn’t matter what file you use. It can be images, gifs, infographics, etc. Just make sure that it can effectively send the message across to your audience. Also, make each of your blog posts actionable. It should give your audience a way to reach the solution to their problem. After publishing the article, don’t forget to share it on social platforms with relevant hashtags.
This will help you gain exposure and achieve more pageviews. By doing that, you can easily secure a position in the top search results of Google.
It might sound difficult, but getting your business on the first page of Google is doable if you know what to do and how to do it. It is the most powerful way to grow your business and reach your conversion goal. So if you haven’t considered that your search ranking is an important factor for the success of your business, you should do it right now.
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