3 Ways Gamification in Social Media Can Increase User Engagement

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Social media has become a second life to all of us, predominantly Millennials and Gen Z. All it takes is a well-crafted tweet, a few pictures, and posts to ensure unbeatable success. Gamification is potentially a game-changing strategy for brands to boost interaction and crowdsourcing. Brands need to ensure that their social media pages attract repeat traffic and give followers a good reason to re-visit. The aim should be to analyse the psychology of human interaction, engage the human being inside each user.