The distribution of Bitcoin according to Metadapp is as follows: As you can see, there are 21 million bitcoins in its total supply of which just a small part is to be mined. Are there more Bitcoin marketing ideas to be mined from the collective minds of Bitcoin enthusiasts? I don’t know, but here’s a list of cranium-catching ones that might each onboard 1 million new Bitcoin users when deployed by skilled (marketing)-artisans: 1. So Many Zeroes This is such a simple way to get better results in marketing that even a shitcoin dev could deploy it. But it’s much more powerful when there’s REAL powder behind the shots. So many people on Twitter are rumbling how many zeroes there will be behind the first number… Yet, there’s a a much more effective way to place the zeroes: Simply write the price of Bitcoin always in SATS. It dives deep into the human psyche. It brings up the abundant feeling of how many SATS you can get, like a juicy ice cream overflowing from a throne. It shows you how accessible buying Bitcoin is, even if you currently can’t afford the latest gadget or some other non-utility luxury thing. It makes it easier to make the choice between Bitcoin and poopy-valued-items. Do it like this: 1 SAT = $0.000687 2. You’re in Good Company with Bitcoin (The Logo Wall) Social proof makes the pudding more enticing in every category. Microstrategy is leading the race with 252,220 bitcoins as of Sept. 20, 2024 and has made a 50x in their stock value after adopting this strategy. 3. In Art, Anything Goes Argentina’s Central Bank unveiled an art installation constituting of Bitcoin mining machines. Anything goes when it comes to art! 4. Mainstream Media Shouting ‘Bitcoin Is Dead’ (Again) Even a broken clock is right twice a day. Now this might be the ‘correct’ news headline price-wise when measured in dollars every now and then… But so far history has proven this as false. Every. Single. Time. Every time this declaration occurs, the people who have studied Bitcoin are laughing on their way to the bank… (Uh, I mean, to self-custody! Speaking of laughing your way to the bank: 5. Permanent Season Sale On (Almost) Every Day of The Year Now this is happening in either of two ways, or both of them simultaneously: A) Bitcoin is down from it’s ATH (Get a 5% Discount While This Offer Lasts!) B) Rumours on the street are saying dollar has no bottom, so Bitcoin has no top… …which leads us to the next point: 6. Bitcoin Has Historically Made New ATHs Every Now and Then For example, this weekend Bitcoin crossed $80,000 for the first time ever and hovered around this price area: Did you know that the biggest influencer of a price of a stock, is THE PRICE of that stock? While the case for Bitcoin is quite different, this factor still plays a role in the dollar-measured price development. Which leads us to the value of Bitcoin… 7. Value Backed by Nothing, The Network Backed by Millions of Computers One of the very first things you learn about Bitcoin is that there’s no central party to guarantee it’s value. Nevertheless, there are millions of computers verifying transactions and securing the network. Essentially, Bitcoin is a starfish equipped with such security and scarcity that any attempt to destroy it is likely way too costly for the attacker. 8. This Too Was Bought With Bitcoin Gains Every change in behavior starts with an outer or inner impression. Seeing results of other people is sometimes all you need to ignite the change in behavior. Here’s an example of this too was bought with Bitcoin gains (try to spot this Porsche on the streets of Helsinki, Finland!): 9. Citadel Starts with A (Multilingual) Library Access to learning about the hardest money ever created by humankind depends on languages. For widespread access, we need two things: A) Sensible information in a written format B) A system to deliver that information to people who can interpret the information For widespread adoption, we would additionally need: C) Better stories In regard of point C, Konsensus Network is doing an excellent job so far. According to their homepage, they focus on localizing and distributing important literature about bitcoin, Austrian economics, and sovereignty. They have more than 50 books under their belt and more are coming out soon. 10. What’s Forbidden, Gets Tried Out In 2018, Nordea Bank forbid their employees from buying cryptocurrencies. Danish court even ruled that they had the right to prevent their employees from investing in Bitcoin and other cryptos. Do you know what happens when you tell a kid that they can’t do something? Yep: The kid will try that exact thing out! It’s in our human nature. The more Bitcoin gets pressed down or warned about… …the more appealing it probably becomes over time. 11. What’s Your Rank (and Do You Want to Climb to The Next One) Many folks have the wrong assumption that you need to be able to buy a whole Bitcoin if you wish to get started with it. But in reality, there’s a great product continuum which goes something as follows: 10⁰ (1): Single Sat Stacker - at least 1sats 10¹ (10): Decasats Stacker - at least 10 sats 10² (100): Hectosats Stacker - at least 100 sats 10³ (1,000): Kilosats Stacker - at least 1,000 sats 10⁴ (10,000): Decakilosats Stacker - at least 10,000 sats 10⁵ (100,000): Hectokilosats Stacker - at least 100,000 sats 10⁶ (1,000,000): Megasats Stacker - at least 1,000,000 sats (0.01 BTC) 10⁷ (10,000,000): Decamegasats Stacker - at least 10,000,000 sats (0.1 BTC) 10⁸ (100,000,000): Wholecoiner - at least 100,000,000 sats (1 BTC) 12. There Will Only Ever Be 21 Million Wholecoiners At Most According to Worldpopulationreview.com, there are 56 million millionaires around the world when measured in dollars. With Bitcoin, there will only ever be 21 million Wholecoiners at most (practically much less). If you want to join them and don’t have any Bitcoin as of this moment, you need to start stacking some sats! 13. How Bitcoin Stacks Up Against Current Incumbents Familiar with those comparison tables you see on software landing pages? Let’s do one for Bitcoin against current incumbents: As a Store of Value vs. Gold Fixed supply cap of 21 million coins vs. gold's ~2% annual supply increase More portable and divisible than gold Easier to verify authenticity and ownership More volatile than gold in current market conditions (which might just be a good thing if you want to stack more Bitcoin while it’s cheap) Lower historical track record compared to gold's millennia of use As a Payment Network vs. Traditional Banking 24/7 operation with any monetary amount vs. limited banking hours Settlement in minutes/hours vs. days for international transfers Lower fees for large international transfers Higher fees for small transactions without Layer 2 solutions Less scalable at base layer (7 tps vs. Visa's 65,000+ tps) No chargebacks or transaction reversals As an Investment Asset vs. Stocks/Bonds Higher historical volatility Potential for higher returns No dividend/interest payments No underlying cash flows to value Less regulatory oversight Lower correlation with traditional markets Monetary Properties vs. Fiat Currencies Fixed supply vs. unlimited printing capability Decentralized vs. centrally controlled Programmable money capabilities Higher volatility Limited merchant acceptance No government backing 14. The Reverse Marketing Case at Investment Markets Investors aka market participants are always looking to get returns on their capital. They want to do it in a way that maximizes their return at a given risk level. In this regard, Bitcoin is a product that is constantly being found by new market entrants such as hedge funds: 13 out of the 25 largest hedge funds own Bitcoin. Now these are institutions with a rather large risk appetite. Those laggard institutions are coming much, much later to the game. After they’ve swallowed this pill: 15. Not Red or Blue, But Orange-Pilled In general, human beings are always fascinated about stories that both: A) Include familiar elements to them B) Include novel elements to them To fill these two criteria in an optimal way, you need to search for a fine balance. As a meme maker, it’s the same as refining your visual & textual ‘taste’ every day to be able to cook a fine dining experience. Btw, are you orange-pilled yet? 16. All Your Euro (Dollar) Are Belong to US (Governments) Technically, the funds in a general bank account are the property of the depository bank. But is it realistic that your deposit might be taken away from you after storing it in a bank account? The short answer is: Yes. And it has happened already not so long ago in Europe. You can read about it on Wikipedia under 2012–2013 Cypriot financial crisis The TL;DR is that in Cyprus, 47.5% of all bank deposits above €100,000 were seized. Almost half of the fiat millionaires with all their savings in euros got slashed by at least -90% instantly. Not the best outcome for a humble saver! 17. Bitcoin Bubble Anthem (Originally: Vitas, 7th Element 2015) There are many elements that make this music video a hit. In the context of a Bitcoin forming a giant bubble every now and then, the avant-garde tones, alien-dressed singer & incomprehensible language fit in perfectly. Thanks to Latvian-Ukrainian singer Vitas for his performance! You can find it by searching ‘The bitcoin : bubble‘ on YouTube. 18. You Don’t Get Your Dreams, You Get Your Standards And when it comes to money, working in Bitcoin Standard as a side hustle might just be more appealing to risk-averse folks than straight up buying Bitcoin. Similarly to Fiverr and other services for renting your skills, you can get started hustling with the exception of receiving Bitcoin for your work at Plebwork. 19. The Meme Creation Never Ends A thinker one said those who control the memes, control the world. With the cultish diamond handed crew that will hodl their Bitcoin till the end of times, new memes will be created as long as they have breath in their lungs. Here’s a tasting menu for Bitcoin memes picked from all around the internet: Germany’s decision to sell 50,000 BTC early leads to $1.1B in missed profits (so far) as Bitcoin, stocks, and Tesla reach record highs following Trump’s election win. Markets loved the US Election results of 2024. First very slowly, then all of a sudden. You can’t experience something when you don’t have skin in the game! A good way to get rid of unpleasant company is talking about Bitcoin endlessly. 20. Experiments With Maxing Out Credit Cards To Buy Bitcoin (Definitely NFA!) People love rags to riches stories. Maxing out all credit cards and buying Bitcoin as debt fits that frame, although it’s not financially advisable by any means. Yet, it serves a marketing purpose as many will be curious on how it will play out. Sunny Po is experimenting this exact method by maxing out his 8 credit cards to buy Bitcoin. According to his Twitter profile, he ‘takes printed monies from banks and buys bitcoin and waits...’ Here are the high level stats based on his Twitter account: The total amount of bitcoin bought is 1.4488 BTC The avg price of that bitcoin is $37,443 (he is up over 2x as of writing on average) The total credit card debt he has accrued is $54,251 His min CC payment to service this debt is $542/mo All of his debt is at 0% APR until May 2025 including balance transfer fees. All of his debt will be rolled over into new credit cards in may 2025 into new 18-21mo 0% Bal transfer cards and the can will be kicked to NOV 2026 - FEB 2027. You can follow Sunny’s journey on his Twitter account here. 21. The Learning Journey Studying Bitcoin gives you insights that are quite hard to obtain from other subjects. Did you know that the average lifespan of a fiat currency is at 27-35 years (depending on the source you look for this information)? Did you know that in history, nations with ‘harder’ money have obtained resources & assets from other nations that have used weaker money that is easy to reproduce? For people who are curious, Bitcoin is a subject worth learning about. And once you get started, the rabbit hole goes quite deep. Here’s a testimonial from Gigi, a Bitcoiner, a software engineer, and the writer of the book 21 Lessons: ‘Falling down the Bitcoin rabbit hole is a strange experience. Like many others, I feel like I have learned more in the last couple of years studying Bitcoin than I have during two decades of formal education.’ That’s a wrap up for now, hope you enjoyed reading! The distribution of Bitcoin according to Metadapp is as follows: As you can see, there are 21 million bitcoins in its total supply of which just a small part is to be mined. Are there more Bitcoin marketing ideas to be mined from the collective minds of Bitcoin enthusiasts? collective minds I don’t know, but here’s a list of cranium-catching ones that might each onboard 1 million new Bitcoin users when deployed by skilled (marketing)-artisans: cranium-catching ones 1. So Many Zeroes This is such a simple way to get better results in marketing that even a shitcoin dev could deploy it. But it’s much more powerful when there’s REAL powder behind the shots. So many people on Twitter are rumbling how many zeroes there will be behind the first number… Yet, there’s a a much more effective way to place the zeroes: Simply write the price of Bitcoin always in SATS. It dives deep into the human psyche. It brings up the abundant feeling of how many SATS you can get, like a juicy ice cream overflowing from a throne. It shows you how accessible buying Bitcoin is, even if you currently can’t afford the latest gadget or some other non-utility luxury thing. It makes it easier to make the choice between Bitcoin and poopy-valued-items . Bitcoin and poopy-valued-items Do it like this: 1 SAT = $0.000687 1 SAT = $0.000687 2. You’re in Good Company with Bitcoin (The Logo Wall) Social proof makes the pudding more enticing in every category. Microstrategy is leading the race with 252,220 bitcoins as of Sept. 20, 2024 and has made a 50x in their stock value after adopting this strategy. 50x in their stock value 3. In Art, Anything Goes Argentina’s Central Bank unveiled an art installation constituting of Bitcoin mining machines. Anything goes when it comes to art! 4. Mainstream Media Shouting ‘Bitcoin Is Dead’ (Again) Even a broken clock is right twice a day. Now this might be the ‘correct’ news headline price-wise when measured in dollars every now and then… But so far history has proven this as false. Every. Single. Time. Every time this declaration occurs, the people who have studied Bitcoin are laughing on their way to the bank… (Uh, I mean, to self-custody! Speaking of laughing your way to the bank: 5. Permanent Season Sale On (Almost) Every Day of The Year Now this is happening in either of two ways, or both of them simultaneously: A) Bitcoin is down from it’s ATH (Get a 5% Discount While This Offer Lasts!) B) Rumours on the street are saying dollar has no bottom, so Bitcoin has no top… …which leads us to the next point: 6. Bitcoin Has Historically Made New ATHs Every Now and Then For example, this weekend Bitcoin crossed $80,000 for the first time ever and hovered around this price area: Did you know that the biggest influencer of a price of a stock, is THE PRICE of that stock? THE PRICE While the case for Bitcoin is quite different, this factor still plays a role in the dollar-measured price development. Which leads us to the value of Bitcoin… 7. Value Backed by Nothing, The Network Backed by Millions of Computers One of the very first things you learn about Bitcoin is that there’s no central party to guarantee it’s value. Nevertheless, there are millions of computers verifying transactions and securing the network. Essentially, Bitcoin is a starfish equipped with such security and scarcity that any attempt to destroy it is likely way too costly for the attacker. 8. This Too Was Bought With Bitcoin Gains Every change in behavior starts with an outer or inner impression. Seeing results of other people is sometimes all you need to ignite the change in behavior. Here’s an example of this too was bought with Bitcoin gains (try to spot this Porsche on the streets of Helsinki, Finland!) : this too was bought with Bitcoin gains (try to spot this Porsche on the streets of Helsinki, Finland!) 9. Citadel Starts with A (Multilingual) Library Access to learning about the hardest money ever created by humankind depends on languages. For widespread access , we need two things: access A) Sensible information in a written format B) A system to deliver that information to people who can interpret the information For widespread adoption , we would additionally need: adoption C) Better stories In regard of point C, Konsensus Network is doing an excellent job so far. Konsensus Network According to their homepage, they focus on localizing and distributing important literature about bitcoin, Austrian economics, and sovereignty. They have more than 50 books under their belt and more are coming out soon. 10. What’s Forbidden, Gets Tried Out In 2018, Nordea Bank forbid their employees from buying cryptocurrencies . Nordea Bank forbid their employees from buying cryptocurrencies Danish court even ruled that they had the right to prevent their employees from investing in Bitcoin and other cryptos. Do you know what happens when you tell a kid that they can’t do something? Yep: The kid will try that exact thing out! It’s in our human nature. The more Bitcoin gets pressed down or warned about… …the more appealing it probably becomes over time. 11. What’s Your Rank (and Do You Want to Climb to The Next One) Many folks have the wrong assumption that you need to be able to buy a whole Bitcoin if you wish to get started with it. But in reality, there’s a great product continuum which goes something as follows: 10⁰ (1): Single Sat Stacker - at least 1sats 10¹ (10): Decasats Stacker - at least 10 sats 10² (100): Hectosats Stacker - at least 100 sats 10³ (1,000): Kilosats Stacker - at least 1,000 sats 10⁴ (10,000): Decakilosats Stacker - at least 10,000 sats 10⁵ (100,000): Hectokilosats Stacker - at least 100,000 sats 10⁶ (1,000,000): Megasats Stacker - at least 1,000,000 sats (0.01 BTC) 10⁷ (10,000,000): Decamegasats Stacker - at least 10,000,000 sats (0.1 BTC) 10⁸ (100,000,000): Wholecoiner - at least 100,000,000 sats (1 BTC) Wholecoiner 12. There Will Only Ever Be 21 Million Wholecoiners At Most According to Worldpopulationreview.com, there are 56 million millionaires around the world when measured in dollars. there are 56 million millionaires around the world With Bitcoin, there will only ever be 21 million Wholecoiners at most (practically much less). If you want to join them and don’t have any Bitcoin as of this moment, you need to start stacking some sats! 13. How Bitcoin Stacks Up Against Current Incumbents Familiar with those comparison tables you see on software landing pages? Let’s do one for Bitcoin against current incumbents: As a Store of Value vs. Gold As a Store of Value vs. Gold Fixed supply cap of 21 million coins vs. gold's ~2% annual supply increase More portable and divisible than gold Easier to verify authenticity and ownership More volatile than gold in current market conditions (which might just be a good thing if you want to stack more Bitcoin while it’s cheap) Lower historical track record compared to gold's millennia of use Fixed supply cap of 21 million coins vs. gold's ~2% annual supply increase More portable and divisible than gold Easier to verify authenticity and ownership More volatile than gold in current market conditions (which might just be a good thing if you want to stack more Bitcoin while it’s cheap) Lower historical track record compared to gold's millennia of use As a Payment Network vs. Traditional Banking As a Payment Network vs. Traditional Banking 24/7 operation with any monetary amount vs. limited banking hours Settlement in minutes/hours vs. days for international transfers Lower fees for large international transfers Higher fees for small transactions without Layer 2 solutions Less scalable at base layer (7 tps vs. Visa's 65,000+ tps) No chargebacks or transaction reversals 24/7 operation with any monetary amount vs. limited banking hours Settlement in minutes/hours vs. days for international transfers Lower fees for large international transfers Higher fees for small transactions without Layer 2 solutions Less scalable at base layer (7 tps vs. Visa's 65,000+ tps) No chargebacks or transaction reversals As an Investment Asset vs. Stocks/Bonds As an Investment Asset vs. Stocks/Bonds Higher historical volatility Potential for higher returns No dividend/interest payments No underlying cash flows to value Less regulatory oversight Lower correlation with traditional markets Higher historical volatility Potential for higher returns No dividend/interest payments No underlying cash flows to value Less regulatory oversight Lower correlation with traditional markets Monetary Properties vs. Fiat Currencies Monetary Properties vs. Fiat Currencies Fixed supply vs. unlimited printing capability Decentralized vs. centrally controlled Programmable money capabilities Higher volatility Limited merchant acceptance No government backing Fixed supply vs. unlimited printing capability Decentralized vs. centrally controlled Programmable money capabilities Higher volatility Limited merchant acceptance No government backing 14. The Reverse Marketing Case at Investment Markets Investors aka market participants are always looking to get returns on their capital. They want to do it in a way that maximizes their return at a given risk level. In this regard, Bitcoin is a product that is constantly being found by new market entrants such as hedge funds: 13 out of the 25 largest hedge funds own Bitcoin. Now these are institutions with a rather large risk appetite. Those laggard institutions are coming much, much later to the game. After they’ve swallowed this pill: 15. Not Red or Blue, But Orange-Pilled In general, human beings are always fascinated about stories that both: A) Include familiar elements to them B) Include novel elements to them To fill these two criteria in an optimal way, you need to search for a fine balance. As a meme maker, it’s the same as refining your visual & textual ‘taste’ every day to be able to cook a fine dining experience. Btw, are you orange-pilled yet? 16. All Your Euro (Dollar) Are Belong to US (Governments) Technically, the funds in a general bank account are the property of the depository bank. But is it realistic that your deposit might be taken away from you after storing it in a bank account? The short answer is: Yes. And it has happened already not so long ago in Europe. You can read about it on Wikipedia under 2012–2013 Cypriot financial crisis 2012–2013 Cypriot financial crisis The TL;DR is that in Cyprus, 47.5% of all bank deposits above €100,000 were seized. Almost half of the fiat millionaires with all their savings in euros got slashed by at least -90% instantly. Not the best outcome for a humble saver! 17. Bitcoin Bubble Anthem (Originally: Vitas, 7th Element 2015) There are many elements that make this music video a hit. In the context of a Bitcoin forming a giant bubble every now and then, the avant-garde tones, alien-dressed singer & incomprehensible language fit in perfectly. Thanks to Latvian-Ukrainian singer Vitas for his performance! You can find it by searching ‘The bitcoin : bubble‘ on YouTube. ‘The bitcoin : bubble‘ 18. You Don’t Get Your Dreams, You Get Your Standards And when it comes to money, working in Bitcoin Standard as a side hustle might just be more appealing to risk-averse folks than straight up buying Bitcoin. Similarly to Fiverr and other services for renting your skills, you can get started hustling with the exception of receiving Bitcoin for your work at Plebwork . Plebwork 19. The Meme Creation Never Ends A thinker one said those who control the memes, control the world. With the cultish diamond handed crew that will hodl their Bitcoin till the end of times, new memes will be created as long as they have breath in their lungs. Here’s a tasting menu for Bitcoin memes picked from all around the internet: Germany’s decision to sell 50,000 BTC early leads to $1.1B in missed profits (so far) as Bitcoin, stocks, and Tesla reach record highs following Trump’s election win. Markets loved the US Election results of 2024. First very slowly, then all of a sudden. You can’t experience something when you don’t have skin in the game! A good way to get rid of unpleasant company is talking about Bitcoin endlessly. 20. Experiments With Maxing Out Credit Cards To Buy Bitcoin (Definitely NFA!) People love rags to riches stories. Maxing out all credit cards and buying Bitcoin as debt fits that frame, although it’s not financially advisable by any means. Yet, it serves a marketing purpose as many will be curious on how it will play out. Sunny Po is experimenting this exact method by maxing out his 8 credit cards to buy Bitcoin. According to his Twitter profile, he ‘takes printed monies from banks and buys bitcoin and waits...’ Here are the high level stats based on his Twitter account: The total amount of bitcoin bought is 1.4488 BTC The avg price of that bitcoin is $37,443 (he is up over 2x as of writing on average) The total credit card debt he has accrued is $54,251 His min CC payment to service this debt is $542/mo All of his debt is at 0% APR until May 2025 including balance transfer fees. All of his debt will be rolled over into new credit cards in may 2025 into new 18-21mo 0% Bal transfer cards and the can will be kicked to NOV 2026 - FEB 2027. The total amount of bitcoin bought is 1.4488 BTC The avg price of that bitcoin is $37,443 (he is up over 2x as of writing on average) The total credit card debt he has accrued is $54,251 His min CC payment to service this debt is $542/mo All of his debt is at 0% APR until May 2025 including balance transfer fees. All of his debt will be rolled over into new credit cards in may 2025 into new 18-21mo 0% Bal transfer cards and the can will be kicked to NOV 2026 - FEB 2027. You can follow Sunny’s journey on his Twitter account here . Sunny’s journey on his Twitter account here 21. The Learning Journey Studying Bitcoin gives you insights that are quite hard to obtain from other subjects. Did you know that the average lifespan of a fiat currency is at 27-35 years (depending on the source you look for this information)? Did you know that in history, nations with ‘harder’ money have obtained resources & assets from other nations that have used weaker money that is easy to reproduce? For people who are curious, Bitcoin is a subject worth learning about. And once you get started, the rabbit hole goes quite deep. Here’s a testimonial from Gigi, a Bitcoiner, a software engineer, and the writer of the book 21 Lessons : book 21 Lessons ‘Falling down the Bitcoin rabbit hole is a strange experience. Like many others, I feel like I have learned more in the last couple of years studying Bitcoin than I have during two decades of formal education.’ ‘Falling down the Bitcoin rabbit hole is a strange experience. Like many others, I feel like I have learned more in the last couple of years studying Bitcoin than I have during two decades of formal education.’ That’s a wrap up for now, hope you enjoyed reading!
