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Technology continues to change and evolve each year. Using the latest eCommerce website design trends gives the impression that your brand follows the latest trends. It’s possible that the design and website features that were once considered modern or innovative may have become cliches as years go by. Using these factors would set you apart from your competition. The biggest disadvantage of online shopping online would be the inability to actually see the products that they want to purchase. This is why quality product photography for eCommerce is so important.