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10 Underrated Skills That Will Make You an E-commerce Rockstar: The 10 most underrated skills that will make you a rockstar in the e-commerce industry. No single talent will do you any good, but there is a long list of skills that can set your business apart in today’s crowded marketplace, some of them are more important than others. The art of number crunching is something that would help you in the long run when focusing on entrepreneur life. You need to work towards continuously improving your web fundamentals.