Consistent marketing efforts help to ensure that your WooCommerce store is creating a perpetual buzz among your potential customers. You already know about the various strategies you can try to improve sales. However, to consistently keep on top of your marketing goals, you may need to use a variety of tools. These tools would ensure that your marketing efforts are streamlined. And, they ensures your marketing efforts go on as planned, even if your focus is shifted to some other aspects of store management. This article intends to provide you a list of top WooCommerce marketing plugins that will help you immensely in getting the job done.
Top WooCommerce marketing plugins
Marketing plugins are scattered around different functionalities that won’t even have any apparent similarities on the first look. Let’s take a glance at some of the popular ones that might be really useful for your store.
Smart Coupons
Coupons are a great way to offer discounts on your WooCommerce store. WooCommerce provides extensive options to create and manage coupons. However, Smart Coupons WooCommerce extension helps you do more. This extension helps you generate coupons in bulk, and provides an option to apply these coupons in a single click. You will be able to automatically issue coupons to customers when they purchase certain specific products. Also, you can allow customers to purchase credits or gift coupons, or provide coupons embedded in a link. Moreover, you can personalize all coupons on your store with your own unique branding.
Some of the advantages of using Smart Coupons
Smart Coupons extension helps you manage quite a large number of aspects concerning coupons. Some of them are:
Easy handling of gift coupons
Gift coupons are really popular these days as it offers receivers a chance to select their own gifts. However, some may argue that it takes away the personal charm of a well-thought out gift, but for the rest, it is a risk free option. Smart coupons extension allows your customers to send gift coupons to multiple people with custom messages.
Selling store credit would help you keep customers
Buying a credit from your store means the customers are finding value to come back and purchase something from your store later. It helps immensely to improve customer engagement and repeat purchases. You can easily offer store credits to customers using this extension.
Linking coupons to products
Offering a discount coupon for the next purchase is a definitive way to ensure repeat purchases on your store. Smart Coupons extension helps you to automatically set this up. So, you can forget about it once set up, and improve conversions effectively.
Great design options
Smart coupons extension also offers great options to personalize your coupon design. You can insert the coupon to the content editor using an insertion tool, and keep complete control of the design via CSS.
The extension offers seamless integration with WooCommerce, and you can really enhance your discount strategies with it. Be it during a seasonal promotional drive, or a targeted marketing campaign, this tool can prove quite handy. You can purchase a single site subscription for $99. 5 site and 25 site subscription come for $129 and $199 respectively.
Dynamic Pricing
Dynamic pricing plugins helps setting up changing prices according to the quantity of items bought or specific customer roles. They are really useful to promote larger purchases and even cross selling of related products. You can create bulk offers for individual products by creating a table of discounts. There are options for fixed price or percentage adjustments, and even role specific rates. You can also set price adjustments based on category or cart rules. XAdapter Dynamic Pricing plugin offers great options to set up dynamic pricing at product, combination, cart and category levels.
What all you can do with this plugin?
It helps you set up a dynamic pricing strategy on your WooCommerce store in multiple ways. Here are some:
- Offer discounts based on product, variation, combinations, cart items, category, quantity, weight, price or user roles.
- Set percentage or flat discounts, or a fixed price.
- Set a maximum value to make sure the discount would not exceed your estimates.
- Restrict discount by date of purchase or a range of dates.
- Offer special discounts for repeat customers based on the number of orders made previously, or the total order value.
- Give special discounts exclusively to certain email ids.
- Option to choose which rule applies when multiple ones are applied together.
- Drag and drop feature to change the order of execution.
- Repeat rules every time a customer purchases a certain number of products.
- Customize the pricing format for variable products.
- Display all the rules associated to a particular product in a pricing table on the product page.
You can get this plugin for $69 for a single site license. 5-site license is for $99 and 25-site license is for $199.
Google Product Feed
Google Merchant Center helps you make your product information visible to Google shopping and other services. You need to have a merchant center account in order to place advertisements of your products on Google. WooCommerce Google Product Feed Extension helps you create a real time feed to provide product information to Google Merchant Center.
Google has certain guidelines regarding what all fields to include in your product feed. This extension helps you arrange the data on your products and variations in the specified format. Actually, it automates the entire process of providing a product feed to Google. It even captures any additional data requirements by making use of its additional data entry fields. You can apply the information specifics to all products on your store, or only to certain categories. Google Product Feed Extension is compatible to Product Import Suite, and hence it is quite easy to import information in bulk. You can purchase the extension for $79 for single site, $99 for 5 sites and $199 for 25 sites. Remember, this extension does not support WooCommerce subscriptions or bookings.
Mailchimp for WooCommerce
Mailchimp is a marketing automation platform that automates your connections with customers. It helps immensely in brand building and sales improvement. With over 16 million customers, it is the largest of its kind. WooCommerce offers free integration with Mailchimp, which helps to synchronize your customer data with your Mailchimp account. Once you synchronize the data, you can easily send targeted campaigns, product recommendations and follow up emails to customers. Additionally, it can very well help you recover abandoned carts and gauge the return of investment (ROI) of your business development initiatives.
Some of the prominent features of WooCommerce Mailchimp integration:
- Sync customer and purchase data
- Send reminders to customers on viewed items, or items on cart.
- Send follow up mails to customers after purchase.
- Track customers based on their purchase history and frequency.
- View your marketing performance metrics.
- Initiate social media campaigns in Mailchimp.
- Embed a form to change customers to subscribers.
You can download this valuable marketing automation tool from WooCommerce for free.
Newsletter Subscription
The newsletter subscription extension for WooCommerce allows integration with Mailchimp and CampaignMonitor. With the help of this extension, you customers can signup to different lists that you choose. Additionally, this extension comes with widgets to display signup form on the sidebar and display recent subscriber activity on your site. You can easily gather analytics insights on your email campaigns as well.
Follow Ups
Follow up emails are a great way to maintain customer engagement on your store. After a purchase, sending an email to check if the customer is satisfied with your product would help a lot. Your customers would feel like you care, and it would increase the chances of getting a feedback too. According to marketing experts, email marketing is still one of the most efficient growth drivers for businesses. WooCommerce Follow Ups extension helps you automate your communication channel with your customers. In addition, it helps to send Twitter follow ups too.
Overall, it enhances your email system to ensure you are always on track with your marketing efforts.
Additional features of Follow ups extension
- Create emails easily using the WordPress editor.
- Customize templates and personalize email messages.
- Send personalized follow up tweets to customers.
- Group your follow up emails and tweets to build a campaign.
- Get a comprehensive view of all your campaigns — past, present and future.
- Get detailed analytics reports to understand the performance of your campaigns.
You can purchase the plugin from the WooCommerce site for $99 for single site subscription. 5 sites is $149 and 25 sites is $249. With purchase, you get one year of updates and dedicated support.
Product Reviews
It is common knowledge in the eCommerce landscape that product reviews increase the chances of sales conversion on your site. According to studies, more than 60% of customers feel they are more likely to purchase from a store that has reviews. Over 85% eCommerce customers said they would read product reviews before purchasing a product. Your core WooCommerce install has a set of good options to set up product reviews. You can read more about product review settings here. However, WooCommerce Product Reviews Pro helps to add more capabilities and better filtering options to your reviews. In addition, you can encourage users to upload images and videos of their purchased products.
With the help of this extension, you can add specific review questions that helps potential customers understand your product better. You will also have the control to decide what type of reviews your customers can post. For example, you can choose to not enable video reviews on your site.
Sales Countdown
You may create different marketing campaigns to promote specific products or your entire store. How about having a little help to promote your promotions? With the help of WooCommerce Sales Countdown plugin, you can display a counter on the product page. The counter informs the customer how much time left to purchase the product before the deal gets expired. This is a great way to encourage customers to buy products from your store. Additionally, it displays a countdown timer to inform your customers about any upcoming sales on your store.
WooCommerce Wishlists
Offering customers an option to create their wishlist on your site would open great possibilities for customer engagement and sales conversions. Mostly, when customers don’t want to immediately go ahead with a purchase, they can add that product to wishlist to buy later. For customers, it is a good way to manage their shopping for their birthdays, anniversaries, etc. as well. It is quite easy to share the wishlist with friends and family too. The WooCommerce Wishlist extension helps you to allow your registered customers to save their wishlist for 30 days. Moreover, customers can create unlimited wishlists, which is great. Overall, this extension offers a great way to continuously engage customers on your store.
Back-in-stock Notifications
Needless to say, it is annoying for your customers to see a desired product out of stock. However, you can turn that annoyance to a successful purchase with the help of this extension. The plugin helps you track the demand for out-of-stock products on your store. And, when the product comes back in stock, it automatically notifies your customers. Basically, the plugin creates a wait list of customers who are interested in a specific product. So customers more probably will wait sometime for the product to come back in stock rather than choosing an alternate option.
Conclusion
Setting up a range of quality products in a neatly organized layout is not enough to ensure the success of your WooCommerce store. You may need to combine a set of innovative marketing initiatives to ensure customer engagement and brand awareness. This may range from email marketing to creating awesome pricing strategies. The list of options mentioned in this article would help you find effective assistance in your marketing initiatives. These are some of the best WooCommerce marketing plugins currently popular among store owners. Let us know what you think about this list by leaving a comment in the below section.
Originally published at learnwoo.com on October 17, 2017.
