10 Effective Email Coupon Examples to Maximize Sales

Of all the marketing tools used in e-commerce, email marketing is still the most effective and efficient medium. What better way to market your product than email coupons directly to the customer? Although social media has provided a better means of communication, email is still the best marketing channel, with an ROI of $36 to $42 on every dollar spent. Email marketing generates even more sales when coupled with coupons. Email coupon marketing is a sophisticated and targeted marketing approach to increase sales by sending personalized coupons to customers. Here, we will discuss 10 email coupon examples to maximize sales with you.

Email coupons:

Email coupon marketing is an effective way to boost sales if used strategically. More than 58% of Americans search for coupons and discounts before purchasing. By sending email discounts, you make their coupon hunt easier, attracting this demographic to buy from you. Coupon emails create a sense of exclusivity among the customers who decide to shop from you. You can increase conversions, enhance customer engagement, and retain loyal customers by sending email coupons. Here are 10 examples of email coupons that can boost your sales!

1. Welcome/first order coupons:

Offering a first-order discount is the best way to attract new customers to your business. Expanding the customer pool is the ultimate goal of every business, and you can do so by sending email coupons with welcome promo codes! 86% of online customers try new brands offering first-order discounts. With first-order coupon codes, you encourage customers to try your brand. Welcome discounts can also offer a gift or free samples with the first purchase to increase customer trust and build relations. When customers receive emails tailored to their needs, the sales are multiplied.

2. Birthday email coupons:

Another great coupon code idea to email is birthday coupons. Birthdays are important for customers, and sending out coupons as a gift is a great way to boost sales. When customers receive birthday emails from you with a surprise coupon, they will feel appreciated, concerned, and valued by your brand. This act will not only boost sales but also foster better customer relations. Birthday coupon emails also help build a strong image for your brand. A better brand image will consequently lead to more customers.

3. Abandoned cart emails:

A great email coupon example is the abandoned cart coupons. The abandon cart rate in America is 70%. Many customers often add items they like to the cart but do not complete the purchase. It could be due to many reasons, the number one being the total cost at check out. Sending coupons in the email can compel customers to complete the purchase. This strategy fulfills many abandoned carts and drives sales. Another reason for abandoned carts is high shipping rates. If you receive any abandoned carts, email them with a free shipping promo code. This usually results in better conversion rates.

4. Subscribers-only coupons:

Another way to send email coupon discounts is by offering subscribers-only coupons. These coupons are sent through emails, and only customers who have subscribed to them can receive them. This members-only coupon program generates loyalty and also rewards existing loyal customers. 85% of customers say they will continue shopping from brands that reward customer loyalty. Subscribers-only email coupons motivate customers to subscribe to your emails and newsletter. This way, you can keep them updated about your offers, products, new launches, and announcements.

5. BOGO coupon emails:

Another coupon code idea for email marketing is a ‘buy one, get one free’ coupon. It is the most conventional yet most effective way to increase sales, and you can certainly couple it with email marketing. A BOGO offer means that customers are getting two products for the price of one. A 50% discount increases the perceived value of your product. To maximize sales, connect these email coupons to your highest-margin products or choose items that precisely correspond with your client’s interests.

6. Limited-time offers/coupons with expiry dates:

To maximize your profits, send email coupons with expiry dates. Limited-time offers work wonders in improving sales, and you can use this strategy in your coupon emails. A limited-time offer coupon creates a fear of missing out on your customers. This fear urges them to use the coupon on your products before they are no longer valid. The coupons could be valid for days, weeks, or months, but it is vital to communicate the expiration date in the email. Sending out limited-time offer coupons can boost sales by up to 34%.

7. Holiday coupon emails:

Offering discount code ideas in emails will improve sales, as holidays are already a time for active shopping. Coupon codes associated with holidays can increase customer engagement and sales because people already think about shopping. Start by focusing on essential holidays like Christmas and Valentine's Day to achieve extraordinary results. However, remember that other events, such as Black Friday and the back-to-school season, are also important. Reports show that 68% of people pay more attention to promotional emails during the holidays. It means you have a better chance of successful email coupons!

8. Partnerships with coupon websites:

Another coupon code idea for email marketing is to partner with coupon-providing platforms. Sending coupons regularly in emails might not be very cost-effective. To actively send email coupons, collaborate with coupon websites like NamoBOT. These platforms help you develop personalized coupons for your customers. Generic coupons are efficient but only to a limit. Personalized coupons tailored to the customer's interest are the right way to email coupon marketing.

9. Shareable email coupons:

Another great email coupon example is sharable coupons. By designing sharable coupons, you will turn your customers into brand ambassadors. The coupons offer discounts both to the recipient and the sender. To make the coupons easily shareable, clear sharing icons for different apps should be displayed alongside the promo code. To make the process more interesting, the coupon shouldn’t be activated until the recipient makes his purchase. This will improve customer retention and increase sales.

10. Mobile-optimized email coupons:

Last but not least, you should send out email coupons that are mobile-optimized. Over 75% of users prefer to make online purchases using their mobile phones, so it is important to ensure that your email discounts work properly on mobile devices. If customers can easily apply your coupons on their phones, they are more likely to take advantage of your offer. Use responsive design templates to optimize coupons in a mobile-friendly manner. Coupons should be easily copied from emails, consist of a few characters, and correctly displayed. The coupon activation shouldn’t take more than two or three clicks.

Takeaway:

An effective sales campaign requires planning, hard work, and determination. If they are put in the right direction, they will lead you to success. Email coupons are the right way to manage a discount campaign. Email coupons can drive sales, build customer relations, and improve brand image. Start today if you want to boost your sales through email coupon marketing!