With Web3 Global Hackathon, Mazda Makes a Push For 'Drive-to-Earn'

Hakuhodo Inc., in partnership with Mazda and Mitsubishi Estate, announces the Web3 Global Hackathon 2023, aiming to merge the future of driving with decentralized digital innovation and revitalize Tokyo's landscapes. The event invites global creators to design Web3 services that make driving a rewarding experience and turn urban spaces into connected communities.

Driving the Future: Web3's Intersection with Automobiles and Urban Landscapes

Decentralization Takes the Wheel: Unpacking Web3's Potent Influence on Tomorrow's World

Web3 isn't just digital jargon; it's the horizon of a new digital era. This next internet iteration, with its foundation in blockchain, promises more than just virtual coins. It holds the key to reshaping our cities, transport, and everyday interactions in the digital age.

Leading Tokyo's innovative charge is Hakuhodo Inc., an integrated marketing juggernaut, as it announces the second of its web3 hackathon series – Web3 Global Hackathon 2023 set to commence on September 30. This grand tech challenge, championed by HAKUHODO KEY3, comes to life in collaboration with Hiroshima's automobile giant, Mazda, and Tokyo's architectural stalwart, Mitsubishi Estate.

When three titans of their respective industries come together, they're bound to create ripples. Through HAKUHODO KEY3, Hakuhodo merges the innovation-driven minds of Mazda and Mitsubishi Estate, setting the stage for their next groundbreaking hackathon.

Drive & Thrive: Mazda's Vision of Enriching Every Journey.

With "Drive to Earn, Use for Fun", Mazda invites participants to transform every drive into an adventure. Envision a world where your car isn't just a mode of transport, but an interactive entity. Using Web3, vehicles could become sources of entertainment, with potential rewards for drivers and passengers alike.

For the uninitiated, web3 is the futuristic version of the internet, anchored by decentralized tech, including blockchains. But why does it matter? This next-generation digital landscape aims to immerse everyone in its fold, blurring the line between digital interactions and everyday life.

Two key themes guide this hackathon:

• Mazda's Vision: Drive to Earn, Use for Fun - Beyond just transportation, Mazda envisions an entertainment hub on wheels with web3 tech at its heart.

  
  

• Mitsubishi Estate's Dream: DAO Building in Tokyo - Revitalizing Tokyo's TOKYO TORCH district as a pulsating web3 city, promoting organic connections between its inhabitants.

Urban Evolution: Mitsubishi Estate's Blueprint for Tokyo's Metamorphosis.

Mitsubishi Estate visualizes Tokyo's iconic Tokyo Torch district as more than just buildings and roads. They see an interactive hub where every corner buzzes with Web3's digital potential, turning urban spaces into vibrant, connected communities.

Shape the Future: Your Invitation to the Digital Frontier.

The Web3 Global Hackathon 2023 isn't exclusive to tech wizards. Hakuhodo extends its invitation to global creators from diverse fields to craft the digital future. And with a rewarding prize pool in Astar tokens, innovation has never been more lucrative.

Hackathon & Beyond: Seeding Today's Innovations for Tomorrow's Growth.

It's not just about winning; it's about shaping the future. Beyond the accolades, winning teams have the opportunity to foster long-term collaborations, ensuring their innovations find a home in our daily lives.

The Sei-katsu-sha Touch: Humanizing the Digital Wave.

At its core, this hackathon strives to ensure the Web3 revolution touches every individual. Recognizing people for their unique lives and aspirations, the event is a nod to the "sei-katsu-sha" philosophy, underlining the importance of intertwining technology with human experience.

Why Participate? Here's What's At Stake

Participants have a chance to bag over 11 million yen in Astar tokens. And it's not just about the money. Winning teams get an opportunity for joint ventures and post-hackathon collaborations, bringing their innovations to life in the real world.

Important Dates:

- Kickoff: September 30

- North American Mazda Event: October 28 (Details to follow)

- Submission Deadline: November 24, 23:59 JST

- Final Pitch & Winners' Announcement: December 9

[Click here for the complete schedule and registration.]

HAKUHODO KEY3 isn't settling for mediocrity. Their goal? To lead the world in pioneering web3 services by melding 'sei-katsu-sha' insights and boundless creativity. In essence, it's not just about technology; it's about enriching human experience.

Get Involved!

Engineers, creators, designers, and marketers – this is your chance to shape the future. Dive into this web3 frontier and craft the next wave of digital evolution.

[Register now] and be a part of this groundbreaking journey.

For more about HAKUHODO KEY3 and their ambitions, visit their [official website]

Join us in this revolutionary journey, where the roads of imagination merge with the highways of technology, steering us towards an unprecedented future.