TO BRAND OR NOT TO BRAND

(Should not be a question.)

You may be wondering if branding is right for you and your company. If you’re at all skeptical, ask yourself these questions:

• Do people immediately understand your core value proposition?
• Are you getting the responses you want — from investors, consumers?
• Are you making decisions about how you look, sound and behave using a set criteria?
• Is your team wholly aligned on what you say, write and design?
• Is making content a breeze?

If you answered NO to any of the above questions, Branding is right for your company. Read on to learn how Branding — and not Branding — will impact your company.

WITH BRANDING

You will have the clarity to express who you are to any audience, regardless of platform. Everyone who represents your company or creates your content will know your Brand Story. Your marketers, salespeople, writers, designers and developers will all have clarity around what you do, how you do it and most importantly why you do it. They will understand your core personality traits and how those traits translate to how you behave, how you look, and how you sound.

The result — all the content your create will hang together as a strong and unified brand story across content, audience and platform.

WITHOUT BRANDING

Without brand guidance, making the right choices about how and what to communicate is fraught with complications. You may know who you are (and we believe most companies do) but without an actionable framework to guide your efforts, there will be time and money wasted launching inefficient, fragmented content that doesn’t communicate well together.

Ready to get started with Branding? Let us help. In as little as two weeks, we can build a custom Brand Guide for your company and get you moving forward on the right path. Learn more here.