Meet 🌶salsa Valley🌶, Winner of the Startups of the Year in Miami 2023

In a year characterized by dynamic change and technological breakthroughs, Salsa Valley is proud to get the title of Miami 2023 Startup of the Year, awarded annually by HackerNoon. Our gamified entertainment crypto platform, known for its distinctive approach to attracting users to the cryptomarket, has deservedly garnered attention and recognition.

In this interview, we, the founders of Salsa Valley, talk about what sets our platform apart, the inherent strength of our team, our aspirations for the future, and the positive impact we strive to make on the world.

What sets Salsa Valley apart?

Our competitive advantage at Salsa Valley stems from the fact that we seamlessly integrate the world of cryptocurrencies and Web2.

We solve common problems in the crypto market, such as costly user acquisition, multi-account issues, and obstacles related to poor user engagement and real-world use of crypto project products.

What really sets us apart is our unwavering commitment to creating an inclusive and sustainable ecosystem through the net effect of using our ecosystem products: the crypto Cartoon Series, crypto Board Game, Play-To-Earn Games, and Metaverse. By breaking down barriers and offering a gamified crypto learning experience, Salsa Valley truly stands out from the competition.

Our team synergy and passion for problem-solving

Our team's passion and determination to revolutionize the industry is evident. We see our startup not just as a business venture but as a means to bring entertainment, gamified education, and networking to the cryptocurrency world while having a meaningful impact on improving the user experience of the crypto world.

Biggest success and core metrics

For us, the Salsa Valley team, success is measured by brand recognition (which we have been gaining successively over the past 2,5 years of project development), engagement and user growth in our ecosystem and broader adoption of cryptocurrencies through our products in general.

Key metrics include user engagement, retention rates, and the success of our first flagship product, the Cook2Earn game, in spilling over a diverse audience from Web2 to Web3.

Influential change: How Salsa Valley is changing the world

Salsa Valley is not just a crypto platform. It's a community.

Targeting both Web2 housewives and Web3 crypto enthusiasts, we foster diversity and create a unique blend of real-world entertainment and blockchain engagement.

We firmly believe that we are creating a GATEWAY to the world of crypto for newbies in an easily engaging and gamified way, fundamentally changing the landscape of crypto adoption.

Embracing the responsibility of this title in 2024

Winning the title of Miami Startup of the Year gives us a certain commitment.

In 2024, we intend to take on this role by continuing to innovate, expanding our ecosystem, and maintaining our commitment to sustainability.

We see ourselves as pioneers shaping the future of the industry, especially given our brand-new products and marketing instruments in the crypto industry.

Our goals for 2024

Our roadmap for 2024 includes the launch of our flagship Web3 products, the Cook2Earn and Shill2Earn games, and the integration of the SALSA token into our ecosystem. We aim to achieve critical mass, gather a significant new audience from Web2, and strengthen our position as the leading B2B2C platform in the cryptocurrency space.

Exciting trends and challenges in 2024

We are excited by the trend of increasing access to AI and technology, which makes it easier and more financially rewarding to create innovative gaming and entertainment products.

However, we believe that even in the fast-paced, high-tech world, there will still be a demand for classic board games like the Salsa Valley board game, which we will continue to use as a tool to attract a web2 audience to crypto.

Especially considering the market figures in our market reserve that this industry is gaining growth and has already reached $19 bln per year and that's almost like GameFi ($26.5 bln). So the possibilities are endless!

Our biggest success so far and lessons learned

Our biggest successes so far before being honored as Startup of the Year in Miami 2023 are the People's Choice Award at the American Metaverse Awards and successful participation with prize-winning entries in various hackathons and expos.

Lessons learned from our journey include the importance of flexibility, adaptability, a deep understanding of market challenges, and enabling a Network effect by multiplicating an entertaining and gamified user experience.

Feedback on HackerNoon as a tech publication

We appreciate HackerNoon as a tech media source, emphasizing its role in providing a platform for startups to share their stories and ideas. The information gained through HackerNoon has played an important role in our journey.

Words of wisdom

To aspiring entrepreneurs, we would like to say a few words: "BUIDL! In a bear or bull market! The strongest will be those who believe in their product and the benefits they can bring to users."

Well we will continue to dance to our own beat, Salsa Valley stays true to its big idea of becoming one of the main gateways from web2 to web3 for users all over the world.